Ann Handley
NOVEMBER 18, 2023
Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Anyway: writing.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.
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The Write Life
FEBRUARY 10, 2024
From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. What are power trigger words for storytelling? 20 power trigger words for storytelling 1.
Content Writing
DECEMBER 20, 2022
Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. As mentioned, content writing is all about storytelling, so it requires detailed writing. Case Studies. Social Media Posts.
Express Writers
NOVEMBER 8, 2022
Prioritize Conversations and Storytelling in Your Marketing. Incorporating storytelling into your marketing efforts. Storytelling brings people together and, much like having conversations, builds deeper connections. It just might be what keeps them coming back to you instead of leaving for a competitor.
Shorthand Content Marketing
OCTOBER 7, 2022
Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Write copy that is plain-speaking, free of jargon, and never boring. Know how to use storytelling techniques to keep the reader interested. Know how to craft short-form copy for advertisements .
Digifloat
FEBRUARY 7, 2023
Even if you’re going by the storytelling approach of writing content, you need to show your value to the audience. Get to The Point Quickly No one likes to listen to a long explanation full of backstories and catchphrases. You need to get to the point quickly. These kinds of CTAs are important as they encourage readers to take action.
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