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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Product content is fundamentally different from marketing content.

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40 Bloggers to Watch in 2011

ProBlogger

His sidebar comprises images rather than text—a technique that compliments his photography. He launched strongly by making a number of smart decisions, such as hiring 2010-blogger-to-watch James Chartrand for website design and copywriting. She had a regular column early last year and impressed many with her unique writing style.

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Is Your Brand Style Guide Complete?

The Hoth

inconsistent colors, wildly different writing styles, etc.), Enter the brand style guide , a necessity for any business wanting to maintain a consistent brand personality across multiple channels, such as its social media profiles, marketing content, and videos. Do you follow the MLA writing style?

Brand 52