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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design.

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B2B Marketing with Print Materials

Susan Greene

A B2B copywriter can help you create print marketing tools (or digital versions of them) that introduce your products or services to new customers and will ensure your company remains prominent in the minds of your existing customers. In terms of writing style, they tend to be heavy on facts and light on fluff.

Marketing 130
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40 Bloggers to Watch in 2011

ProBlogger

He launched strongly by making a number of smart decisions, such as hiring 2010-blogger-to-watch James Chartrand for website design and copywriting. This allowed him to focus on what he did best: engaging with people via social media and empowering his clients. I believe he’ll be raising the bar on his paid content this year.

Blogger 55
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Is Your Brand Style Guide Complete?

The Hoth

inconsistent colors, wildly different writing styles, etc.), Enter the brand style guide , a necessity for any business wanting to maintain a consistent brand personality across multiple channels, such as its social media profiles, marketing content, and videos. Do you follow the MLA writing style?

Brand 52