Grammarly

JANUARY 30, 2023

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a white paper?

Persuasion 106

Persuasion Education Government Long Form Content 106

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. What is Copywriting?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Your B2B copywriting strategy can be the difference between being just another voice in the crowd and truly connecting with potential clients. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52