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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

Copywriters who are just launching their careers often feel nervous about not knowing enough. So when it comes to working with freelance writers, who do you think those 98% of companies will want to work with? A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Are you confused about the difference between copywriting and content writing? Both types of writers use words used online and offline to help people better understand what a business does and help to grow the interest in a product or service. What’s the difference between a content writer and a copywriter?

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. We’re 85% past that point. It’s already happening.

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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

This is a problem for writers and marketers who rely too heavily on AI. They end up with a ton of content which fails to connect with its readers at an emotional level. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. Lines of code can’t fall in love, or laugh.

Writing 243
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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

But for many writers this requires a shift in focus… leaning into emotion when you’re writing. On the contrary, it’s a smart way to reveal yourself as an emotionally intelligent writer. And it’s a great way to separate yourself from writers and web teams who rely too much on AI alone for their copy and content writing.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

But human copywriters do care. This is why you should never depend on an AI to write the final drafts of your copy or content. Some copywriters are already making this mistake. They love the productivity benefits of using ChatGPT, and are pumping out copy and content at a prodigious rate. At least, the good ones do.

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How to Rock It as a Freelance Copywriter (& Ditch Your 9-5)

Smart Blogger

Well, it’s time for you to enter the exciting world of freelance copywriting. With the right strategies and a dash of determination, you can turn your talent for creating captivating content into cold hard cash. What is a Freelance Copywriter? ” In the world of freelance copywriting, it’s never been more true.