How to Create The Perfect Call-to-Action
Neil Patel
APRIL 22, 2021
His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. Copywriters know that people buy products emotionally, then justify the purchase with logic. Tactic #4: Evoke Curiosity. It’s the wrong lead generation campaign.
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