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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

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People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Marc Dauphin has joined as recruiter, HR. Becks Perez has joined as assistant recruiter, HR. Oliver Munday has returned to Doubleday , from Knopf , as creative director.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Use this space to creatively encapsulate who you are professionally, your key skills, and your unique value proposition. This can demonstrate your leadership, creativity, and strategic thinking to potential employers and connections. Remember, LinkedIn gives you 120 characters for your headline.

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People Round-Up, Mid-November 2022

Publishing Trends

Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman. Victor Galloway joins as Senior Recruiter, Human Resources. Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Cisco’s @WeAreCisco uses #Snapchat & #Instagram to recruit new talent on #social. HANDPICKED RELATED CONTENT: How GE Gives Recruiting Content a Personality Lift. Tim Washer, an SNL writer and creative director at Cisco, has great tips about how to exercise your funny bone. The challenge is: how to stand out?