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Why Expert Copyediting Helps in Every Sector

Melanie Saxton

Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. Copywriting harnesses the power of words! Words that Work as Hard as You Do I tailor my writing to your organization and initiatives.

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Strategies For Inspiring Innovation In Creative Teams

Copywriter Collective

Creative teams thrive on synergy and the dynamic exchange of ideas, where each member contributes their distinctive capabilities to enhance the creative process. Generating fresh ideas and novel solutions helps creative teams adapt to changing market conditions, meet evolving customer needs, and capitalize on new opportunities.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

Moz

This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. So I have some creative ideas, things that I've seen some people executing on that I think we might be able to leverage for some of our work. Content creators. That did really, really well.

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How to Edit Your Résumé in 7 Steps

Grammarly

Mistakes can be distracting for recruiters and hiring managers, so fixing them gives your skills and relevant experience room to shine. This means writing statements like “Coordinated meetings between the creative team and clients” rather than “I coordinated meetings between the creative team and clients.”

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7 Out-of-the-Box Ideas for Marketing

Brafton

The only real requirement around implementing a creative marketing idea is that you stick to solid fundamentals. A series that offers a fun glimpse behind the scenes at your company can humanize your brand and potentially attract new recruits. Whatever your exact field may be, you likely have something fun to share.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.