Remove Creative Director Remove Editorial Remove Persuasion Remove Proofreader
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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Whatever copy they come up with must be persuasive, educative, and interest-generating. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. The next step is the creative director and then the marketing director.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. Strategy development. How will you know if you are successful?