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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” The project took a digital platform and turned it into a physical magazine. “Nobody just buys the art … They want the stories behind the art.”.