Publishing Trends

APRIL 23, 2024

At HarperCollins , Jefferey Chin has joined as sales analyst. At Atlantic Books , due to restructuring, nonfiction publishing director Poppy Hampson has left the company. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

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Creative Director Art Director Entertainment Editorial 40

Publishing Trends

JANUARY 8, 2024

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. At Blackstone Publishing , Mike Heuer has joined as national sales manager. Bhaskaran Mani has joined as lead data engineer.

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Art Director Creative Director Editorial Agency 65

Neil Patel

APRIL 28, 2021

Use Social Media. Your buyer personas are also good for shaping your social media strategy. Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. Rather than going for the full sale straight off, Converse used “Converse-ations” to reach its younger audience.

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Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. The growth of influencers and social media platforms is astounding, to say the least. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. So, what do you do?

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Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

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Neil Patel

JULY 1, 2021

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate.

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Architecture Agency Finance Editorial 85