article thumbnail

People Round Up, Mid April, 2024

Publishing Trends

At HarperCollins , Jefferey Chin has joined as sales analyst. At Atlantic Books , due to restructuring, nonfiction publishing director Poppy Hampson has left the company. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

article thumbnail

People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. At Blackstone Publishing , Mike Heuer has joined as national sales manager. Bhaskaran Mani has joined as lead data engineer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round Up, Mid March, 2024

Publishing Trends

Shea Dunlop has joined as sales assistant. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels. Kenzie Sena has been promoted to marketing and sales associate. Lauren Shade has been promoted to assistant marketing director.

article thumbnail

How to Humanize PPC Ads

Neil Patel

Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. Instead, you could concentrate on getting the prospect to click through to your website, give you their details, and then gently steer them towards the sale. You may find that customer mapping is helpful with this approach.

Ads 81
article thumbnail

People Round Up, Early March, 2024

Publishing Trends

At One Signal Publishers , Alessandra Bastagli , has joined as VP and publisher, she was previously editorial director at Astra House. She succeeds founding publisher Julia Cheiffetz. At Simon & Schuster , Ali Cutrone , formerly executive director of online sales at Hachette Book Group , is joining as VP of digital and online sales.

article thumbnail

People Round Up, Mid January, 2024

Publishing Trends

Cindy Yen has joined as as online and digital sales coordinator. Kimberly Lew has joined Crown and Crown Currency as associate marketing director. Ellen Zhang has been promoted to sales representative for online and digital sales, and Ankanee Lagunarajan has been promoted to audiobooks coordinator.

article thumbnail

People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.