article thumbnail

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft. In Vishal’s case, passion might mean finding creative ways to do his own market research. Please share an example of a time when your own creativity, openness, or gumption made a difference.