article thumbnail

The New Best Practices for Native Advertising on Editorial Sites

Moz

People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. What creative strategies perform best? Lead generation. Lead generation includes KPIs like form fills, engagement on the page, or newsletter subscriptions.

article thumbnail

How to Establish a B2B Content Marketing Strategy

ContentWriters

It builds trust, which supports lead generation and client retention. ” If your goal is lead generation, a KPI could be “number of free trial sign-ups.” ” If you’re looking to generate organic traffic, your KPI could be “website traffic from search engines.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. You can’t expect to mimic the marketing tactics used for eCommerce, real estate, healthcare, or any other type of marketing and find success in the SaaS space.

Marketing 102
article thumbnail

7 Best Insurance Affiliate Programs For Bloggers in 2024

Bramework

Liberty Mutual is the sixth-largest property and casualty insurer in the US and offers professionally designed creatives for affiliates. Allianz Care’s affiliate program is not just about earning commissions; it’s about building trust with a high-net-worth demographic seeking premium healthcare globally.

article thumbnail

An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. The services we offer vary by industry.

article thumbnail

The 5 Best Facebook Ad Companies of 2020

Neil Patel

We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. We increased the lead flow of our healthcare client by 60% and cut down the cost per lead expense by 12% – both of these in just two months with NPDI’s lead generation strategy.

Ads 99
article thumbnail

103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Almost every industry uses machine learning, from science and engineering to healthcare, retail, and finance. All of your lead generation data, communication history, email marketing campaigns, and customer success information is organized in this system. It’s particularly helpful in marketing, though.