8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
Content Marketing Institute
OCTOBER 26, 2017
Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. But don’t overcomplicate things. Discover an engagement cadence that works.
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