Remove Digital Marketing Remove Education Remove Persuasion Remove Sales Copy
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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. The following certifications are from BrainStation, the global leader in digital skills training.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. What Makes a Good Copywriter?

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The 10 Best Copywriting Courses for 2023 (Both Free & Paid)

Smart Blogger

Are you on a quest to master the art of persuasive writing? In today’s digital age, copywriting courses can be your golden ticket. By teaching you how to craft compelling marketing copy. Ready to transform your content writing and command attention with your sales copy? You’re in the right place!

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

For example, in the digital marketing world, people trust Seth Godin. In the book Influence: The Psychology of Persuasion , author Robert B. Your responsibility is to educate others’ human minds as you convey your brand’s core message. Don’t try to push sales too much. Instead, educate more.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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How to Create The Perfect Call-to-Action

Neil Patel

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Conclusion.

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Direct Response Copywriting: Master the Art & Succeed (+ Tips)

Smart Blogger

Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. Make no mistake, writing direct response sales copy isn’t easy. Purchase an online course.