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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google.

SEO 98
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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. An effective meta description informs users what your page is about and also compels them to click through to your post.

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The Ultimate Guide to SEO Tracking

BKA Content

You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier. Other KPIs provide a narrower range of information, highlighting success and failure on a smaller scale. What happens once they get there?

SEO 73
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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

What’s the difference between a content writer and a copywriter? A content writer usually writes to educate, inform, and entertain. But underneath the surface, it is also showing the incredible results that an SEO content writer can offer a business. You can think of them as two different sides of the same coin.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Also, marketing jobs may involve direct work in or collaboration with different company departments. The Top 12 Marketing Jobs for 2023 The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information. What Does an Event Marketing Manager Do?

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What Page of Google Am I On? How To Check Your Rankings

BKA Content

The long-term rewards are well worth the effort, but the last thing you want is to create a website, landing pages, and blogs that rank poorly on Google and don’t pay off. How Google’s Ranking Process Works Google’s algorithm aims to place the highest quality and most relevant information at the top of SERPs.

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Content Writing 101: How to Become a Content Writer

Write Freelance

In this super in-depth post, I dive into detail about everything you need to know about becoming a successful and well paid content writer. What is content writing? Content writing is defined as the process of planning, strategizing, writing, and editing content, mostly to be published online for digital marketing purposes.