The Hoth

FEBRUARY 20, 2024

In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query. There is a relationship between the two, though.

SEO 59

SEO Medical Digital Marketing Keywords 59

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Optimizing for Backlinks Don’t Know How to Start Optimizing Your Content? What is Content Optimization? It’s smart, it’s insightful — it should be the talk of the town. What gives?

Content Marketing 73

Content Marketing Brand Marketing Content 73

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Smart Blogger

MARCH 10, 2023

A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. They may also need scripts for webinars, another sales tool.

Freelance 134

Freelance Writing Finance Script 134

Intergrowth

NOVEMBER 6, 2022

Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. And when your content is SEO-focused, exponential growth becomes possible. Building a Content Marketing Strategy.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Neil Patel

JANUARY 31, 2022

E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Types of E-commerce Marketing. It’s easy to get overwhelmed when trying to learn about digital marketing. Most affiliate marketing platforms handle the tracking for you.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107