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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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How to Integrate SEO and CRO for More Traffic and Conversions

The Hoth

SEO is essential for any digital marketing strategy due to the amount of organic traffic it can generate for a website. For instance, if a landing page is advertising an annual seminar you give, include a video from last year’s presentation to entice users into signing up for the next one.

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13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

If staff members attend a seminar, symposium, workshop, or some other type of skill-building (or industry) event – ask them to document their experience. Jeff Moriarty, digital marketing manager, Best Price Nutrition. Make your employees the differentiator in your content marketing strategy. cathrinegiese Click To Tweet.