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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. Bly: “Direct response copywriting is a form of persuasive writing that aims to elicit an immediate response or action from the reader. Focus on the value they offer and use persuasive language to evoke desire.

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How to Create The Perfect Call-to-Action

Neil Patel

That is the action button you should be focusing some energy on for quality lead generation. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card. Understand that the web is a virtual space.

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How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)

Neil Patel

So what’s the one tool that can allow you to pack more power into each blog post so that generating leads isn’t like climbing a mountain? Persuasion. A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.

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How To Create a Landing Page: The Complete Guide

BKA Content

Going from 10 to 15 landing pages on your website can provide an increase of over 50% in lead generation. Here a few popular options: “Buy Now” “Purchase” “Sign Up” “Download Now” “Create a Free Account” All of these CTAs are direct and concise. The most effective methods of persuasion depend on your target audience.