Fri.Sep 23, 2022

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Compare The Best Call Recording Software

Quick Sprout

Our pick for most businesses is Nextiva or RingCentral because of their well-rounded phone system features in addition to call recording. Get a free demo of any Nextiva plan , or try RingCentral free for 15 days. Our team spent three weeks researching, comparing, and testing call recording software. We also analyzed nearly 450 public reviews for multiple brands to learn more about them and their pros and cons, according to customers who have spent time using the products.

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Deliver Content One Buyer at a Time to Drive Sales Success

David Meerman Scott

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads. At these organizations, content stops being important once the salespeople take over.

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Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns.

Copyhackers

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions. The post Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns. appeared first on Copywriting for startups and marketers.

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The Four Most Valuable Content Types for Business

Shorthand Content Marketing

When you start doing content marketing for your business, it can be hard to know what kinds of posts to share. . Should you stick to only talking about your specific products and services? Should you share your customers’ experiences and stories? Or should you broaden out to focus on the industry or market as a whole? While most companies will focus on their own brand first, there are some guidelines you can follow to make sure you are tapping into what people want.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Meta ads strategy. Ideas to use in your 2023 campaigns.

Copyhackers

Takeaways. Idea 1: Use “voice of customer” research to target the right audience. Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them. Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions.

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