Freelance Magic

APRIL 8, 2024

“We’re taking content in-house”. It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. I’d kept my diary light for the next month to accommodate a huge new contract I’d picked up, but the client decided not to renew and to take their content in-house instead. It happens, but it still sucks, however many times it’s happened.

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Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. In this article, we’ll look at the different types of writing projects clients are constantly asking writers to help them with.

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Copy Copywriter Copywriting Landing Page 79

Brafton

APRIL 8, 2024

Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why companies that might have missed out on that wave are now hopping onto this one.

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Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. She was previously executive editor at Harper One. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Valerie Van Delft , SVP of logistics, will retire this August. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her.

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Art Director Editorial Agency Creative Director 64

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogging From Paradise

APRIL 8, 2024

I’ve been doing stuff during my 2 and a half month trip to Grecia, Costa Rica.

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Post 79

Grammar Underground

APRIL 8, 2024

Think about the sentence: The new healthcare center is a facility where patients can come without an appointment. What’s wrong with that? Well, technically, nothing. It’s grammatical and logical. But if, like me, you’re in the habit of zeroing in on all the clauses in a sentence, you can see why this could be considered not the best writing. The core of the main clause, when stripped down to its bones, says little more than “the center is a facility.

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Healthcare Engagement Writing Copy 52