Fri.Jun 02, 2023

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Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Content Marketing Institute

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.

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How to Write a Reaction Essay

Grammarly

Have you read any good books lately? If the answer is yes, what made them good? And if the answer is no, why didn’t you enjoy them? In a lot of cases, reaction essays start with prompts like these. Instead of arguing a position or persuading the reader, a reaction essay is all about your personal response to an event or a piece of media. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a reaction essay?

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Top 5 Publishing Articles/Blog Posts of the Week 5/29- 6/2

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How has a new Arkansas law meant to ban librarians from providing “obscene” books to children been received? What stance has Illinois taken on the practice of book banning ?

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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

The dawn of AI has many content creators fearing the worst—and you may be one of them. Don’t worry. I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. My pick of the bunch is Jasper, but which will you choose to 10x your content production?

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Beyond Page Views: Advanced Methods for Measuring Content Performance

Copywriter Collective

When we speak of quality content in marketing, we usually refer to content that is useful to the readers, but also optimized and easy to comprehend. Pageviews have long been the key metric for measuring content performance. However, as the digital landscape changes, so do our KPIs. Advanced methods of measuring our content’s impact and reach provide valuable insights we can use to improve content creation and distribute successful content online.

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Topical Authority: What Is It And How Do You Establish It?

Fat Joe

Topical authority measures how credible and trustworthy a website is on a given subject. It can be a powerful tool for SEO. Search engines see you as an authoritative source if you publish plenty of high-quality content around a topic. This authority can translate into higher search rankings , more traffic , and increased customer trust. In this guide, we’ll cover: How topical authority works Why it matters for SEOs and content marketers Actionable steps to build and measure it What Is Topical A

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20 Benefits of Publishing a Blog Post Every Day

Credible Content

20 benefits of publishing a blog post every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Quick indexing improves visibility in search engine results pages (SERPs) and attracts organic traffic.

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What Is the Main Problem with Lengthy But Generic Comments These Days?

Blogging From Paradise

I just deleted a lengthy, detailed, generic comment on Blogging From Paradise a few moments ago.

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Marketing Strategy: The What, Why, & How (+ Essential Steps)

Smart Blogger

Developing a robust marketing strategy isn’t a walk in the park, is it? Between understanding your audience and establishing measurable goals, it can feel like you’re trying to assemble a puzzle with no edge pieces. But here’s the good news — mastering a marketing strategy is not as daunting as it seems. It’s all about understanding the key elements and applying them to your unique business situation.

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10 Tried & Trusted Web Hosting Services for 2023

Smart Blogger

Whether you want to create a website for your small business , start an online shop, or build a blog, you’ll need to leverage a quality web hosting platform to store your online content. But what exactly is web hosting? And how do you choose the best web hosting service to meet your needs? In the post below, we will explore the basics you need to understand about web hosting.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.