Enchanting Marketing

OCTOBER 17, 2023

Oh man, Heather thinks. Writing is just so hard. She wishes she could write as if she were chatting with a friend. But here she is. At her desk. Alone. Staring at her badly written words. Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.

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Writing Persuasion Sales Copy Text 277

Enchanting Marketing

OCTOBER 3, 2023

Writing can be tough, right? I’ve been there, too. I used to think of writing as a struggle. I’d wrestle to get my thoughts on paper. I’d fight with my inner critic. I’d beat myself up. Come on! Get that first draft done! Don’t be a sissy!!! But that has changed. Shall I explain? How to get in the right headspace I realized how much my approach to writing has changed when I read Anna Fleming’s book Time on Rock.

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Enchanting Marketing

SEPTEMBER 19, 2023

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

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Writing Social Media Agency Content Marketing 250

Enchanting Marketing

AUGUST 29, 2023

Gosh, Helena thinks. She’s reading her draft post. And she doesn’t like the tone of her writing at all. Why is it so hard to engage her readers? Sigh. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza.

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Writing Persuasion Text Copywriter 266

Enchanting Marketing

AUGUST 8, 2023

Do you ever try to explain abstract ideas? Can be tricky, right? Abstract concepts are difficult to grasp because we can’t visualize or touch abstract ideas. So, what to do? In this blog post, I’ll show you how to use metaphors to explain abstract ideas. Metaphors are the spices that add taste, color, and fragrance to your writing. Metaphors: Make abstract ideas concrete so they’re easier to understand Add fun and personality so your writing stands out Evoke an emotion so your ideas become more

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Enchanting Marketing

JULY 25, 2023

Uhm, yeah … The most common writing advice is to write daily. And it’s sound advice. But … Daily writing is not possible for everyone. It’s never worked for me. Sometimes I miss a few days; sometimes a few weeks. At best, I write daily-ish. But I am always ( well, almost always ) keen to return to writing. Why? One thing is that I’ve learned to enjoy writing , even when the writing process is difficult or messy.

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Enchanting Marketing

JULY 11, 2023

What’s the most boring punctuation mark? I used to think that award should go to parentheses. They seem to smell like math exams in sweaty classrooms. Ugh. But I’ve learned that parentheses can be FUN. Parentheses can be as intimate as that whispered conversation about your teenage crush. And they work for grown ups, too. Whether you’re writing a business articles or a memoir, an e-newsletter or a LinkedIn update, parentheses can make your writing more conversational and pull your re

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Enchanting Marketing

JUNE 20, 2023

I used to be a champion procrastinator. I wanted to write. I loved writing. But still … I’d do anything to delay writing. Until a deadline came close. And then adrenaline would fuel a writing session, often late at night. It was stressful, and I hated myself for all the delays. Why was I wasting so much time? Some people say: Just put your bum on a seat and write.

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Enchanting Marketing

JUNE 6, 2023

How do you write like a human? How do you ensure nobody mistakes your writing for AI-generated text? On 28 February, I had a short conversation with Curtis on Twitter. And Curtis wrote : I totally associate the phrase [wholehearted writing] with you. You are original. Anything that attracts your thoughts gets your interpretation. For you, if it feels like it or not, it’s like breathing.

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Writing Copywriter Copywriting Text 142

Enchanting Marketing

MAY 23, 2023

Uh oh. I’ve been studying writing for years. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. But I hadn’t really thought much about it … until I started gathering examples. And wow. Some of the best copywriters and social media writers use parallelism to communicate their message with power and style.

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Enchanting Marketing

MAY 9, 2023

It’s one of the most asked questions in my inbox … Why is writing so hard? And variations of that question: What should I do when the words don’t flow? How can I get my thoughts on paper? What are the routines that make writing easier? I always try to help people out. But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful.

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Enchanting Marketing

MARCH 7, 2023

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?

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Enchanting Marketing

FEBRUARY 14, 2023

I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.

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Enchanting Marketing

JANUARY 17, 2023

Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?

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Storytelling Writing Text Writer 334

Enchanting Marketing

DECEMBER 20, 2022

An ordinary Thursday morning, the 1st of December. It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted. I’m writing this a few days later, and I’m glad you can’t see me. It’s cold, and I’m wearing a dressing gown over my clothes. I briefly interrupt my typing to wrap my fingers around a hot cup of tea.

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Concept Creativity Writer Writing 56

Enchanting Marketing

NOVEMBER 29, 2022

What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.

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Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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Transportation Storytelling Food Text 215

Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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Transportation Storytelling Food Text 208

Enchanting Marketing

AUGUST 30, 2022

11 years ago, I decided I’d learn how to write. I had never felt like a writer. And I didn’t think I was creative. But I was working in marketing, and content marketing was becoming popular. How could I not write? So, I joined a course, studied blog posts, tried out my skills, and it turned out that even I could learn how to write … Learning how to write changed my life.

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Enchanting Marketing

SEPTEMBER 20, 2022

Most writing teachers tell you to avoid the passive voice. I used to say the same. But after studying good writing for several years, I’ve changed my view. Sometimes, the passive voice works better than the active. Shall I explain? What is the passive voice? The passive voice explains what’s done to someone rather than what they do. For instance, this is passive: Henrietta was hit by a ball on her head.

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Enchanting Marketing

OCTOBER 4, 2022

Content marketing is tricky, eh? Everyone says to write helpful content. But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness. They have a whole team of writers, editors, social media managers, SEO experts, link builders etc., etc. And you? Like me, you might be on your own. And content marketing is only a small part of your job.

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Enchanting Marketing

OCTOBER 25, 2022

Why does Apple have so many fans? Of course, Apple seduces with simplicity and clean product design. But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words. Shall I show you their 8 most seductive copywriting techniques ? 1. Write for both scanners and readers.

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Sales Copy Copy Sales Persuasion 237

Enchanting Marketing

NOVEMBER 2, 2022

You know, it feels crazy. 10 years ago, I started Enchanting Marketing. To be exact, I published my first blog post here on 2 November 2012. My plans were hazy. I didn’t even know what my next blog post would be about. Even worse, I didn’t see myself as a writer and I didn’t feel I had enough expertise to share. I was full of self-doubt. But isn’t it weird how you become a writer when you keep writing?

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