Mon.Apr 11, 2022

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Skyscraper Content the Right Way: How To Truly Help Your Readers

Content Marketing Institute

Content marketers think skyscraper content may help their brand reach new heights in search rankings. But if they equate skyscraper with length, they’ll see their goals crumble. Here’s how to do it right.

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Semicolons in a Series

Grammar Underground

Semicolons can be useful when you need to separate items that contain commas, like city-state combinations. The post Semicolons in a Series first appeared on Grammar Underground with June Casagrande.

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Words I change even though I don't have to

Grammar Underground

Language is ever-evolving, and “loose” usage isn’t wrong. But as an editor, I often opt for traditional, stickler-approved uses just because they seem more appropriate to published works. Here are some of the terms I change even when they’re not technically wrong. Peruse. If you’ve ever talked about casually perusing titles at a bookstore, you’ll be surprised to learn that you were probably offending traditionalists.