Tue.Mar 14, 2023

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How to Survive Editing

Jane Friedman

Today’s post is by writer and writing coach Daphne Gray-Grant ( @pubcoach ). When I opened the just-edited manuscript of my first book, some 12 years ago, I gasped. My editor had covered it in so many red marks, it looked as though she might have accidentally stabbed herself with an X-Acto knife. Worse, I was totally unprepared. I’d spent my entire working life as an editor—first at a community weekly newspaper, then at a large metropolitan daily, then a brief stint as a book editor, finally as

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Be My Next Writing Protégé – No Experience is Required!

AWAI

Steve Slaunwhite, master B2B copywriter, has agreed to take a handful of writers under his wing and personally train them to become his writing protégés. Enroll now and put yourself on the path to creating a thriving writing career!

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6 Link Building Services That Actually Work (+6 More to Avoid)

Ahrefs

So if you’re a busy business owner or an SEO with multiple clients, how do you get the links you need while dedicating as little time as possible? By using a link building service.

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How To Become A Content Writer: 5 Skills To Help You Achieve Your Writing Dreams

Make a Living Writing

If you want to be a full time writer but aren’t sure you want to write books for a living, a content writer is a great alternative. If you dream of becoming a full time author but can’t give up your day job yet, content writing is a fantastic way to provide additional income while paving your way to author success. In a saturated market, learning what skills to use and how to become a content writer is a must.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Personalized Content Boosts Engagement And Loyalty

Jasper

Personalized content helps create a unique experience for your audience. Exceed their expectations by taking inspiration from these personalization examples.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.

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More Trending

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How to Ace Ad Copywriting and Boost Your Conversion Rate

Jasper

Ad copywriting can be tricky. Here are 5 proven best practices, as well as examples and simple processes to make it easier and boost your conversion rate!

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How to Ace Middle of the Funnel Content Marketing (with Examples)

Express Writers

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. While many businesses focus most of their energy on the beginning and end of the funnel, the middle needs just as much attention. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

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What Makes a Good Writer? 8 Tips to Help You Write Better

Jasper

How can you tell the difference between an average writer and a good writer? We’re sharing what makes a good writer + 8 things you can do to become one.

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SEO for Multiple Locations (Beginner’s Guide)

Ahrefs

Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Writing Tips: Setting And Sense Of Place

The Creative Penn

All stories, whether fiction, memoir, or narrative non-fiction, happen somewhere, so setting is a key aspect of writing. From an epic fantasy world to a small room in a literary novel, to the open road of a personal travel memoir, your characters experience their journey in specific places. Here are some tips for writing settings. For more detail, check out my course, Writing Setting and Sense of Place , available now.

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Easy SEO for Small Businesses

BKA Content

Easy SEO for Small Businesses Attracting new customers is vital for businesses of any size. More than ever before, potential customers are shopping online. Those users make over 3.5 billion searches every day! Search engine optimization is the key that helps you unlock the gates to a larger customer base online. This guide can help you learn how SEO for small businesses works and why it’s one of the smartest investments you can make.

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Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

David Meerman Scott

Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets.

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Paid-Writing Opportunity Almost Gone

AWAI

A guide to starting a freelance writing career in just three hours.

Writing 105
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Note to Readers

The Subversive Copy Editor

After 12 years of blogging and social media, I’m retiring! I still have things to say about writing and publishing. If you don’t want to lose touch, please join my free “Writer, Editor, Helper” email newsletter list , beginning in early 2023. If you are reading this via RSS or email, you are automatically subscribed. Unsubscribing will be easy, if the newsletter doesn't interest you.

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Why UX Copywriting Matters & How to Get It Right

Jasper

As a marketer, you need to understand both user experience (UX) and UX copywriting. Here's what you should know, including best practices and examples.

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Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy.

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How to Write an About Us Page (+Template and 10 Top Examples)

Jasper

Connect with potential clients by learning how to write an about page that explains your values and selling point while converting visitors to buyers.

Writing 52
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Create MLA Format Headings and Headers, With Examples

Grammarly

What’s the difference between an MLA heading and an MLA header? MLA headings are the titles of individual sections or pages in formal writing; headings are usually written in a larger font and in bold to stand out. An MLA header, also known as the running head , is the short line of text at the top of each page that gives the page number and author’s surname (last name).

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Top 10 Speedwrite Alternatives for Content Creation in 2022

Jasper

Looking to make the switch from Speedwrite to meet your content production needs? Here are the 10 best Speedwrite alternatives you can choose from.

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How To Create More Engaging Content For Socials: Insights from VistaCreate

Neil Patel

In today’s digital age, social media has become an integral part of our daily lives. It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?

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How to Write a Headline: Helpful Tips, Formulas and Examples

Jasper

Wondering how the best headlines get written? We’re sharing our top tips and 10 headline formulas to help you craft a viral masterpiece.

Writing 52
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. Why is that? There are more than a few reasons why. For one, 68% of online experiences begin with a search engine, and that includes potential shoppers. Also, organic search drives 53.3% of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself.

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How to Start a Blog: 12 Super Simple Steps for Beginners (2023)

Smart Blogger

If you want a simple, thorough roadmap for how to start a blog… …and you’re tired of wading through 20,000-word “ultimate guides” packed with filler and fluff… You’ve come to the right place. With over 4 million readers, we’re one of the world’s biggest websites about writing and blogging. We’ve helped thousands of people start a blog, improve their writing skills, and earn real, tangible income online.

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