Tue.Mar 14, 2023

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.

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How to Survive Editing

Jane Friedman

Today’s post is by writer and writing coach Daphne Gray-Grant ( @pubcoach ). When I opened the just-edited manuscript of my first book, some 12 years ago, I gasped. My editor had covered it in so many red marks, it looked as though she might have accidentally stabbed herself with an X-Acto knife. Worse, I was totally unprepared. I’d spent my entire working life as an editor—first at a community weekly newspaper, then at a large metropolitan daily, then a brief stint as a book editor, finally as

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Be My Next Writing Protégé – No Experience is Required!

AWAI

Steve Slaunwhite, master B2B copywriter, has agreed to take a handful of writers under his wing and personally train them to become his writing protégés. Enroll now and put yourself on the path to creating a thriving writing career!

Writing 105
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6 Link Building Services That Actually Work (+6 More to Avoid)

Ahrefs

So if you’re a busy business owner or an SEO with multiple clients, how do you get the links you need while dedicating as little time as possible? By using a link building service.

SEO 100
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Writing Tips: Setting And Sense Of Place

The Creative Penn

All stories, whether fiction, memoir, or narrative non-fiction, happen somewhere, so setting is a key aspect of writing. From an epic fantasy world to a small room in a literary novel, to the open road of a personal travel memoir, your characters experience their journey in specific places. Here are some tips for writing settings. For more detail, check out my course, Writing Setting and Sense of Place , available now.

Writing 98
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Easy SEO for Small Businesses

BKA Content

Easy SEO for Small Businesses Attracting new customers is vital for businesses of any size. More than ever before, potential customers are shopping online. Those users make over 3.5 billion searches every day! Search engine optimization is the key that helps you unlock the gates to a larger customer base online. This guide can help you learn how SEO for small businesses works and why it’s one of the smartest investments you can make.

SEO 95

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Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Content Marketing Institute

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.

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SEO for Multiple Locations (Beginner’s Guide)

Ahrefs

Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions.

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What Makes a Good Writer? 8 Tips to Help You Write Better

Jasper

How can you tell the difference between an average writer and a good writer? We’re sharing what makes a good writer + 8 things you can do to become one.

Writer 96
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How To Become A Content Writer: 5 Skills To Help You Achieve Your Writing Dreams

Make a Living Writing

If you want to be a full time writer but aren’t sure you want to write books for a living, a content writer is a great alternative. If you dream of becoming a full time author but can’t give up your day job yet, content writing is a fantastic way to provide additional income while paving your way to author success. In a saturated market, learning what skills to use and how to become a content writer is a must.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Ace Ad Copywriting and Boost Your Conversion Rate

Jasper

Ad copywriting can be tricky. Here are 5 proven best practices, as well as examples and simple processes to make it easier and boost your conversion rate!

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How to Ace Middle of the Funnel Content Marketing (with Examples)

Express Writers

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. While many businesses focus most of their energy on the beginning and end of the funnel, the middle needs just as much attention. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

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Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

David Meerman Scott

Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets.

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Paid-Writing Opportunity Almost Gone

AWAI

A guide to starting a freelance writing career in just three hours.

Writing 105
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Note to Readers

The Subversive Copy Editor

After 12 years of blogging and social media, I’m retiring! I still have things to say about writing and publishing. If you don’t want to lose touch, please join my free “Writer, Editor, Helper” email newsletter list , beginning in early 2023. If you are reading this via RSS or email, you are automatically subscribed. Unsubscribing will be easy, if the newsletter doesn't interest you.

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Why UX Copywriting Matters & How to Get It Right

Jasper

As a marketer, you need to understand both user experience (UX) and UX copywriting. Here's what you should know, including best practices and examples.

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Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy.

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How to Write an About Us Page (+Template and 10 Top Examples)

Jasper

Connect with potential clients by learning how to write an about page that explains your values and selling point while converting visitors to buyers.

Writing 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Create MLA Format Headings and Headers, With Examples

Grammarly

What’s the difference between an MLA heading and an MLA header? MLA headings are the titles of individual sections or pages in formal writing; headings are usually written in a larger font and in bold to stand out. An MLA header, also known as the running head , is the short line of text at the top of each page that gives the page number and author’s surname (last name).

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Top 10 Speedwrite Alternatives for Content Creation in 2022

Jasper

Looking to make the switch from Speedwrite to meet your content production needs? Here are the 10 best Speedwrite alternatives you can choose from.

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How To Create More Engaging Content For Socials: Insights from VistaCreate

Neil Patel

In today’s digital age, social media has become an integral part of our daily lives. It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?

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How to Write a Headline: Helpful Tips, Formulas and Examples

Jasper

Wondering how the best headlines get written? We’re sharing our top tips and 10 headline formulas to help you craft a viral masterpiece.

Writing 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. Why is that? There are more than a few reasons why. For one, 68% of online experiences begin with a search engine, and that includes potential shoppers. Also, organic search drives 53.3% of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself.

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How to Start a Blog: 12 Super Simple Steps for Beginners (2023)

Smart Blogger

If you want a simple, thorough roadmap for how to start a blog… …and you’re tired of wading through 20,000-word “ultimate guides” packed with filler and fluff… You’ve come to the right place. With over 4 million readers, we’re one of the world’s biggest websites about writing and blogging. We’ve helped thousands of people start a blog, improve their writing skills, and earn real, tangible income online.

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