July, 2023

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How to Find Copywriting Clients for Beginners

Elna Cain

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” This is a HUGE question but a very important one. I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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How to Do an SEO Audit in 11 Easy Steps (With Checklist)

Ahrefs

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.

SEO 102
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Freelance Isn’t Free Los Angeles: What it Means For You

Freelance Union

Good news, L.A. freelancers! We have exciting news to share with you that directly impacts the vibrant freelance community in the City of Angels. It often takes weeks to months to get an invoice paid – if a payment even comes at all –  and freelancers have virtually no remedies when they get stiffed. In a city founded on creative workers and in a country who celebrates independence, this should not be the case.

Freelance 138
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Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Content Marketing Institute

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Marketing 114
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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6 Essential Tips for Aspiring Ghostwriters?

Constant Content

Are you an aspiring ghostwriter looking to become successful in that pursuit? Becoming a successful ghostwriter takes time, effort, and a plan. This blog gives six tips for starting a successful career as a ghostwriter. By following these tips, you’ll be well on your way to becoming a successful ghostwriter. 1) Understanding the Role of a Ghostwriter First, it’s essential to understand what a ghostwriter does.

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Chat with AI: Top 10 AI Chatbots & The Future Of AI

Kristi Hines

Ready to chat with AI? These AI chatbots connect you with the latest large language models including GPT-4, PaLM 2, Claude 2, Llama 2, and more from big tech companies like OpenAI, Microsoft, Google, Anthropic, Inflection AI, and Cohere. Use them for general conversation, summarization, coding, professional coaching, strategy development, brainstorming, idea generation, troubleshooting, image inspection, data analysis, second opinions, meal plans, gift ideas, travel planning, venting, and many o

More Trending

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What Is A Lead Magnet? Definition, Examples & How To Create One

Blogging Wizard

A lead magnet is often a bribe that you give to your audience in exchange for their email address. With the increase in spam emails, consumers don’t want to give.

Audience 195
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How to Cite ChatGPT and AI in APA Format

Grammarly

Among its many uses, AI like ChatGPT can be a valuable research tool for papers and other academic writing. But if you’re using its information in a paper that follows APA or another citation style, you still have to cite it like any other source. However, since AI is neither a standard source nor personal communication, how do you cite AI in APA 7?

Text 106
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23+ Content Marketing Skills You Need for Today and the Next Five Years

Content Marketing Institute

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

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36 Top Lead Generation Statistics (2023 Data)

Adam Connell

Want to learn more about lead generation? Generating high-quality leads continues to be a top priority for all kinds of businesses in every vertical. In this post, I’ll be sharing the latest lead generation statistics that marketers need to know this year. These stats provide useful insight into the current state of lead generation and.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

Keywords 102
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How Parentheses Can Set the Tone of Your Writing (Yes, Really)

Enchanting Marketing

What’s the most boring punctuation mark? I used to think that award should go to parentheses. They seem to smell like math exams in sweaty classrooms. Ugh. But I’ve learned that parentheses can be FUN. Parentheses can be as intimate as that whispered conversation about your teenage crush. And they work for grown ups, too. Whether you’re writing a business articles or a memoir, an e-newsletter or a LinkedIn update, parentheses can make your writing more conversational and pull your re

Writing 151
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20 Latest Patreon Statistics (2023 Data)

Blogging Wizard

Do you know how many creators are on the Patreon platform? How about the total amount of payouts the platform has given to its creators? In this post, we list.

IT 191
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“Palate,” “Palette,” or “Pallet”? How to Use Each Word Correctly

Grammarly

There are several tricky words in the English language that even the most seasoned speakers and writers can still find confusing. The homophones palate , palette , and pallet are just one example of how nuanced and complex English can be. If the spellings of these words have tripped you up in the past, don’t fret—we’re going to discuss exactly how to use each word correctly and share a few tricks to remember which definitions pertain to each spelling.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Audiences Don’t Care If AI Created Your Brand’s Content

Content Marketing Institute

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Audience 110
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List Of Free Blogging Platforms (2023 Options)

Make a Living Writing

When it comes to starting a blog, not every writer wants to spend an arm and a leg to get one set up. If you have been looking for a list of free blogging platforms, you have come to the right place. As of the time of writing the article, these are some of the best ones out there for you to use. Now, free blogs are not for everyone, but there are a few reasons you might want to start one such as building your portfolio as a writer.

Portfolio 101
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Book Files and Formats: How to Protect Your Writing Investment

Jane Friedman

“Safe” by rpongsaj is licensed under CC BY 2.0 Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. A writer’s investment in their book is more than time and creativity. Our words, and sometimes visuals, are then turned into electronic files—another investment.

Writing 100
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Writing Fast, Collaboration, And Author Mindset With Daniel Willcocks

The Creative Penn

How can you write fast but also make your creative process sustainable for the long term? How can you collaborate effectively with other authors in your genre? Dan Willcocks talks about his creative and business approach. In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Health And Fitness Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

The best fitness blogs aren’t just blogs that receive millions of visits every month and hide everything behind paywalls. In fact, there are plenty of smaller blogs out there that’d.

Blog 178
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6 Tips for Formatting a Cover Letter

Grammarly

Your cover letter needs to grab the recipient’s attention and make an impact. It’s about showcasing your skills and standing out from other applicants. Details matter, so it’s important to get the formatting right. A cover letter format is similar to a one-page business letter format. It should have one-inch margins on all sides, size 10–12 font in Times New Roman or Calibri, and 1.15 line spacing.

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How to Improve SEO: 15 Tactics to Boost Your Rankings (That Don’t Require New Content)

Ahrefs

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them.

SEO 99
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SEO Writing: Tips to Master the Art in 2023

The Hoth

Content writing and SEO are two art forms that go hand-in-hand. If you want to improve your SERP rankings and generate more organic traffic, then you’ll need to write high-quality pieces of content that follow SEO best practices. However, you can’t resort to spammy techniques like keyword stuffing or vaguely rewording existing articles – otherwise, you won’t get very far at all.

SEO 98
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Unlocking the AI Revolution: Mari Smith’s First Bootcamp

AWAI

Mari Smith, the Queen of Facebook, will be speaking at her first Bootcamp! In this video she touches on what she will address during her inaugural Bootcamp session and what she thinks is the most exciting thing happening in the industry today, and shares a profound question that transformed her.

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Video: Catacomb, My Latest Book

The Creative Penn

I rarely do videos so I thought you might to see this one! I tell you more about Catacomb, out now at JFPennBooks.com (and coming soon on other stores ). Walker Kane didn't believe in monsters … Until they took his daughter. Beneath the streets of Edinburgh, an ancient evil waits. Each year, the Grendsluagh—a prehistoric monster of insatiable hunger—demands a human sacrifice in exchange for the city’s continued prosperity.

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2023 Writing Contests You Should Consider Entering

Freelance Writing Jobs

 For a change of pace from client work, why don’t you consider entering writing contests in 2023? It will give you a chance to flex your creative writing muscle in a way you don’t normally get to when you are doing work for other people. Along with the chance to win some money, you get to have your work seen and evaluated by judges who often bring some impressive credentials to the table.

Writing 98
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19 Email Etiquette Rules to Know

Grammarly

Email etiquette is the set of social guidelines that govern polite, productive email communication. As with offline etiquette, email etiquette serves to make conversations comfortable, considerate, and professional. What is email etiquette? Email etiquette rules in the workplace can vary between industries and cultures, both professionally and globally.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Relationship-Based Link Building: How to Earn Trust & High-Quality Links

Ahrefs

Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL} Might be a good fit for your post? ?

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Product Description SEO: Optimizing Your Product Copy

The Hoth

eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number continues to grow every day. That’s all great news if you’re an eCommerce store owner.

Copy 98
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25 Years of Freelancing: 8 Things I Wish I’d Learned Sooner

AWAI

Reflecting on her milestone of 25 years as a freelance writer, Case Study Specialist Casey Hibbard realized there were eight things she wished she’d learned sooner on her journey to writing success. She shares them here today.

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Writing From Your Shadow Side With Michaelbrent Collings

The Creative Penn

How can you use what you're scared of to write better stories that resonate with readers? How can you acknowledge your shadow side and bring aspects of it into the light in a healthy way that serves you and your customers? Michaelbrent Collings talks about his experiences — and you can do my Shadow Survey here (before 31 Aug 2023). In the intro, The Inner Work of Age by Connie Zweig ; different kinds of direct sales [ Wish I'd Known Then ]; QuitCast on productivity and burnout with Becca Syme; 7

Writing 98
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.