July, 2023

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How to Find Copywriting Clients for Beginners

Elna Cain

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” This is a HUGE question but a very important one. I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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How to Do an SEO Audit in 11 Easy Steps (With Checklist)

Ahrefs

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.

SEO 104
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Freelance Isn’t Free Los Angeles: What it Means For You

Freelance Union

Good news, L.A. freelancers! We have exciting news to share with you that directly impacts the vibrant freelance community in the City of Angels. It often takes weeks to months to get an invoice paid – if a payment even comes at all –  and freelancers have virtually no remedies when they get stiffed. In a city founded on creative workers and in a country who celebrates independence, this should not be the case.

Freelance 135
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Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Content Marketing Institute

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Marketing 111
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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6 Essential Tips for Aspiring Ghostwriters?

Constant Content

Are you an aspiring ghostwriter looking to become successful in that pursuit? Becoming a successful ghostwriter takes time, effort, and a plan. This blog gives six tips for starting a successful career as a ghostwriter. By following these tips, you’ll be well on your way to becoming a successful ghostwriter. 1) Understanding the Role of a Ghostwriter First, it’s essential to understand what a ghostwriter does.

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Chat with AI: Top 10 AI Chatbots & The Future Of AI

Kristi Hines

Ready to chat with AI? These AI chatbots connect you with the latest large language models including GPT-4, PaLM 2, Claude 2, Llama 2, and more from big tech companies like OpenAI, Microsoft, Google, Anthropic, Inflection AI, and Cohere. Use them for general conversation, summarization, coding, professional coaching, strategy development, brainstorming, idea generation, troubleshooting, image inspection, data analysis, second opinions, meal plans, gift ideas, travel planning, venting, and many o

More Trending

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What Is A Lead Magnet? Definition, Examples & How To Create One

Blogging Wizard

A lead magnet is often a bribe that you give to your audience in exchange for their email address. With the increase in spam emails, consumers don’t want to give.

Audience 194
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How to Cite ChatGPT and AI in APA Format

Grammarly

Among its many uses, AI like ChatGPT can be a valuable research tool for papers and other academic writing. But if you’re using its information in a paper that follows APA or another citation style, you still have to cite it like any other source. However, since AI is neither a standard source nor personal communication, how do you cite AI in APA 7?

Text 110
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23+ Content Marketing Skills You Need for Today and the Next Five Years

Content Marketing Institute

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

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How to Build a Full-Funnel Marketing Strategy (w/ Example)

Ahrefs

Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey.

Marketing 101
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Video: Catacomb, My Latest Book

The Creative Penn

I rarely do videos so I thought you might to see this one! I tell you more about Catacomb, out now at JFPennBooks.com (and coming soon on other stores ). Walker Kane didn't believe in monsters … Until they took his daughter. Beneath the streets of Edinburgh, an ancient evil waits. Each year, the Grendsluagh—a prehistoric monster of insatiable hunger—demands a human sacrifice in exchange for the city’s continued prosperity.

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How Parentheses Can Set the Tone of Your Writing (Yes, Really)

Enchanting Marketing

What’s the most boring punctuation mark? I used to think that award should go to parentheses. They seem to smell like math exams in sweaty classrooms. Ugh. But I’ve learned that parentheses can be FUN. Parentheses can be as intimate as that whispered conversation about your teenage crush. And they work for grown ups, too. Whether you’re writing a business articles or a memoir, an e-newsletter or a LinkedIn update, parentheses can make your writing more conversational and pull your re

Writing 167
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20 Latest Patreon Statistics (2023 Data)

Blogging Wizard

Do you know how many creators are on the Patreon platform? How about the total amount of payouts the platform has given to its creators? In this post, we list.

IT 191
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“Palate,” “Palette,” or “Pallet”? How to Use Each Word Correctly

Grammarly

There are several tricky words in the English language that even the most seasoned speakers and writers can still find confusing. The homophones palate , palette , and pallet are just one example of how nuanced and complex English can be. If the spellings of these words have tripped you up in the past, don’t fret—we’re going to discuss exactly how to use each word correctly and share a few tricks to remember which definitions pertain to each spelling.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Audiences Don’t Care If AI Created Your Brand’s Content

Content Marketing Institute

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Audience 107
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Relationship-Based Link Building: How to Earn Trust & High-Quality Links

Ahrefs

Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL} Might be a good fit for your post? ?

Publisher 101
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Unlocking the AI Revolution: Mari Smith’s First Bootcamp

AWAI

Mari Smith, the Queen of Facebook, will be speaking at her first Bootcamp! In this video she touches on what she will address during her inaugural Bootcamp session and what she thinks is the most exciting thing happening in the industry today, and shares a profound question that transformed her.

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Your Publishing Options With Rachael Herron

The Creative Penn

What are the pros and cons of traditional publishing vs self-publishing? How can you combine multiple options for a more creatively satisfying — and profitable — author career? Rachael Herron gives her tips. In the intro, Power Thesaurus and editing tips for audio ; How Writers Fail — Kris Rusch; Finishing energy ; Sidekick for Shopify ; Shadow Survey (please complete before 31 Aug 2023).

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Health And Fitness Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

The best fitness blogs aren’t just blogs that receive millions of visits every month and hide everything behind paywalls. In fact, there are plenty of smaller blogs out there that’d.

Blog 178
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Understanding Subject Complements in Grammar

Grammarly

You probably use subject complements correctly all the time, without necessarily knowing that’s what they’re called. That’s because they always appear in sentences with linking verbs , and whenever you talk or write about what a subject is or is like (as opposed to what a subject does —for that, you need an action verb ), you’re probably using a linking verb.

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Understanding Onsite Vs. Offsite SEO

BKA Content

Understanding Onsite Vs. Offsite SEO Did you know that more than 90% of websites on the internet don’t receive any organic search traffic from Google? This is because less than 1% of searchers look beyond the first page of results. Statistics like these show why search engine optimization is so important for any business. Without implementing a strong SEO plan, business owners cannot rise to the top of Google’s search engine results pages.

SEO 98
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How to Improve SEO: 15 Tactics to Boost Your Rankings (That Don’t Require New Content)

Ahrefs

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them.

SEO 99
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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2023 Writing Contests You Should Consider Entering

Freelance Writing Jobs

 For a change of pace from client work, why don’t you consider entering writing contests in 2023? It will give you a chance to flex your creative writing muscle in a way you don’t normally get to when you are doing work for other people. Along with the chance to win some money, you get to have your work seen and evaluated by judges who often bring some impressive credentials to the table.

Writing 98
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Product Description SEO: Optimizing Your Product Copy

The Hoth

eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number continues to grow every day. That’s all great news if you’re an eCommerce store owner.

Copy 98
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25 Years of Freelancing: 8 Things I Wish I’d Learned Sooner

AWAI

Reflecting on her milestone of 25 years as a freelance writer, Case Study Specialist Casey Hibbard realized there were eight things she wished she’d learned sooner on her journey to writing success. She shares them here today.

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How to Send Polished Email Replies With GrammarlyGO

Grammarly

We’ve all been there: You check your inbox and see a long list of emails requiring a response. Sigh. Whether your correspondence involves back-and-forth scheduling, coordinating projects for work, or keeping up with family and friends, the prospect of composing tailored responses to each email in your inbox can be overwhelming. It’s easy to let unanswered emails pile up, risking missed opportunities or strained relationships.

Food 98
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What Is a White Hat Link Building Service?

BKA Content

What Is a White Hat Link Building Service? Did you know the first result in a Google search gets more than 30% of all clicks? Google’s algorithm uses more than 200 different factors when ranking websites, but building links is right at the top of the list. Links to and from other high-ranking websites are an essential part of an SEO campaign, but link building must focus on quality over quantity and come about via organic creation.

Agency 98
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Continuous SEO: Can You “Complete” SEO?

Ahrefs

In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is a continuous strategy.

SEO 98
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9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry. An Update With Joanna Penn And Nick Thacker

The Creative Penn

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. It turns out that most are happening faster than even I expected. In this episode, Nick Thacker and I discuss some of the main points. In the intro, I go through other aspects of the nine ways (notes and links below), the USA Today Bestseller list is back ; TikTok moves into eCommerce [ The Verge ]; and Orna Ross and I discuss generative AI for

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Harnessing the Power of Engaging Content: A Case Study Approach

Dr. Rissy's Writing and Marketing

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.