Nick Ursborne

SEPTEMBER 18, 2023

Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

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Copywriter Copywriting Copy Writer 236

Blogging From Paradise

SEPTEMBER 18, 2023

Perceive your blog as being a giving tool, not solely being a getting mechanism. That’s the powerful shift for becoming a successful blogger.

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Blogger Blog Blogging 109

Nick Ursborne

SEPTEMBER 2, 2023

AI is the big thing right now. And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at. Emotion. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others.

Writing 244

Writing Copywriter Copywriting Persuasion 244

Publishing Trends

SEPTEMBER 25, 2023

Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital methods, but we have one digital-only publicist who specializes in various aspects of online and social marketing and publicity.

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Freelance Publisher Publishing Publishing 111

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Enchanting Marketing

SEPTEMBER 19, 2023

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

Writing 270

Writing Social Media Agency Content Marketing 270

Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

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Content Marketing 125

Ahrefs

SEPTEMBER 5, 2023

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 127

Content Content Marketing IT Marketing 127

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.

Copywriter 103

Copywriter Copywriting Script Marketing Copy 103

Quick Sprout

SEPTEMBER 7, 2023

Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? … Everything You Need To Know About Social SEO Read More » The post Everything You Need To Know About Social SEO appeared first on.

SEO 100

SEO Engineering Social Media Media 100

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.

Writing 250

Writing Copywriter Copywriting Communication 250

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

ThemeIsle

SEPTEMBER 28, 2023

If you're looking to improve Search engine optimization (SEO) on your site, Yoast SEO is one of the most popular plugins. However, without following a thorough Yoast SEO tutorial, the settings and features can be overwhelming for beginners. That's why we're taking you through each step of the Yoast SEO setup procedure. The post How to Use Yoast SEO (Tutorial for Beginners) appeared first on Themeisle Blog.

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SEO Search Engine Optimization Engineering Blog 116

Freelance Writing Jobs

SEPTEMBER 24, 2023

Let’s face it—writers get stuck. Some get stuck a lot. Others not so much. Still, it happens, and when it does, we deal with the situation in our own ways. I dare say, though, that writing prompts are one of the best tools to get unstuck. Today, how about some horror writing prompts? After all, the spooky season is right around the corner. One thing I guarantee: they will bring out your dark side.

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Hospitality Writing Proofreader Creativity 115

Ahrefs

SEPTEMBER 21, 2023

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

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SEO Website 136

Grammarly

SEPTEMBER 29, 2023

Often, two words with the same meaning will have different connotations —i.e., implied meanings. For example, if you look up the word fearless in a thesaurus, you’ll see both courageous and cocky listed as synonyms. However, if you call someone cocky after they do something heroic, you may offend them since the connotation attached to cocky is “a tendency to overestimate one’s abilities.

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Communication Creativity Writing Blog 119

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Quick Sprout

SEPTEMBER 28, 2023

A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.

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Copy Blog Blogging Website 124

Nick Ursborne

SEPTEMBER 7, 2023

Client companies are already seeing it… and they don’t like it. Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

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Writer Copywriter Copywriting Sales Copy 244

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

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Content Marketing Marketing Content Publisher 115

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

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Content Creator Storytelling Creativity Banking 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

SEPTEMBER 15, 2023

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

Content 132

Content SEO 132

Grammarly

SEPTEMBER 13, 2023

Generative AI can be a powerful tool for helping with your academic work, but you may be wondering how to use it responsibly so you can get the assistance you need , without cheating or breaking the rules. Here, we explain eleven ways to use AI to help you with your college courses and give some examples to show you how to do it yourself. Note, it’s always best practice to ask your instructor or check their rules and guidelines for the use of generative AI for coursework.

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Proofreader Concept Text Copy 118

Quick Sprout

SEPTEMBER 9, 2023

Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the … The Complete Guide to a Mobile Friendly Website Read More » The post The Complete Guide to a Mobile Friendly Website appeared first on.

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Website Post 119

Nick Ursborne

SEPTEMBER 22, 2023

As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.

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Writing Copywriter Copywriting Copy 238

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Jane Friedman

SEPTEMBER 20, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

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Storytelling Engineering Writer Management 114

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?

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Social Media Media Brand Ads 113

Ahrefs

SEPTEMBER 5, 2023

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

SEO 127

SEO Marketing 127

Grammarly

SEPTEMBER 22, 2023

Humans have imperfect memories. That’s why reminder emails exist. Throughout your career, you’ll likely write a lot of reminder emails. These are emails that mention topics that have been discussed before, such as professional requests, meetings, and discussion points, to prevent the recipient from forgetting about them. Reminder emails are also useful in your non-professional life, whether it’s asking someone to RSVP for an event, making plans for a trip, or nudging someone about an appointment

Writing 115

Writing Communication Construction Projects 115

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Quick Sprout

SEPTEMBER 2, 2023

We love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry … The 2 Website Analytics Tools Pros Actually Use in 2023 Read More » The post The 2 Website Analytics Tools Pros Actually Use in 2023 appeared first on.

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Website Post 115

Nick Ursborne

SEPTEMBER 10, 2023

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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Copywriter Copywriting Sales Copy Copy 221

ThemeIsle

SEPTEMBER 1, 2023

With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn't come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you! The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.

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Content Creator Blog Blogging Copy 114

CopyBlogger

SEPTEMBER 12, 2023

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

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Copywriter Copywriting Engagement SEO 113

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing