September, 2023

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

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1 Perception Shift for Becoming a Successful Blogger

Blogging From Paradise

Perceive your blog as being a giving tool, not solely being a getting mechanism. That’s the powerful shift for becoming a successful blogger.

Blogger 109
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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

AI is the big thing right now. And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at. Emotion. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others.

Writing 244
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Freelance Publicists Contact Sheet 2023

Publishing Trends

Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital methods, but we have one digital-only publicist who specializes in various aspects of online and social marketing and publicity.

Freelance 111
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Be More Personal in Your Writing (Without Cringing)

Enchanting Marketing

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

Writing 270
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5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Content 125

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Evergreen Content Explained: 2 Key Ingredients for Success

Ahrefs

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 127
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How to Copywrite With AI

Grammarly

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.

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Everything You Need To Know About Social SEO

Quick Sprout

Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? … Everything You Need To Know About Social SEO Read More » The post Everything You Need To Know About Social SEO appeared first on.

SEO 100
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Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

Nick Ursborne

Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.

Writing 250
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Use Yoast SEO (Tutorial for Beginners)

ThemeIsle

If you're looking to improve Search engine optimization (SEO) on your site, Yoast SEO is one of the most popular plugins. However, without following a thorough Yoast SEO tutorial, the settings and features can be overwhelming for beginners. That's why we're taking you through each step of the Yoast SEO setup procedure. The post How to Use Yoast SEO (Tutorial for Beginners) appeared first on Themeisle Blog.

SEO 116
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Horror Writing Prompts 2023 Edition

Freelance Writing Jobs

Let’s face it—writers get stuck. Some get stuck a lot. Others not so much. Still, it happens, and when it does, we deal with the situation in our own ways. I dare say, though, that writing prompts are one of the best tools to get unstuck. Today, how about some horror writing prompts? After all, the spooky season is right around the corner. One thing I guarantee: they will bring out your dark side.

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What SEOs Really Need to Know About JavaScript SEO

Ahrefs

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

SEO 136
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“Fictional” vs. “Fictive” vs. “Fictitious”: What’s the Difference?

Grammarly

Often, two words with the same meaning will have different connotations —i.e., implied meanings. For example, if you look up the word fearless in a thesaurus, you’ll see both courageous and cocky listed as synonyms. However, if you call someone cocky after they do something heroic, you may offend them since the connotation attached to cocky is “a tendency to overestimate one’s abilities.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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23 Blog Designs We Should All Copy

Quick Sprout

A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.

Copy 124
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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Client companies are already seeing it… and they don’t like it. Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

Writer 244
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What Is a Content Marketing Strategy?

CopyBlogger

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

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15+ YouTube Shorts Ideas For Your Next Video

Buffer

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Follow Our Content Audit Process for 2023 (Template Included)

Ahrefs

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

Content 132
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11 Ways AI Can Help You With Your Assignments

Grammarly

Generative AI can be a powerful tool for helping with your academic work, but you may be wondering how to use it responsibly so you can get the assistance you need , without cheating or breaking the rules. Here, we explain eleven ways to use AI to help you with your college courses and give some examples to show you how to do it yourself. Note, it’s always best practice to ask your instructor or check their rules and guidelines for the use of generative AI for coursework.

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The Complete Guide to a Mobile Friendly Website

Quick Sprout

Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the … The Complete Guide to a Mobile Friendly Website Read More » The post The Complete Guide to a Mobile Friendly Website appeared first on.

Website 119
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Add emotional intelligence to your writing by using sensory language.

Nick Ursborne

As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.

Writing 238
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Can You Tell If You’re Starting Your Story in the Right Place?

Jane Friedman

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

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6 Ways How to Use ChatGPT for Blogging (Tested for 2023)

ThemeIsle

With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn't come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you! The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.

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15 Podcasts to Boost Your SEO Game

Ahrefs

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

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How to Write a Professional Reminder Email

Grammarly

Humans have imperfect memories. That’s why reminder emails exist. Throughout your career, you’ll likely write a lot of reminder emails. These are emails that mention topics that have been discussed before, such as professional requests, meetings, and discussion points, to prevent the recipient from forgetting about them. Reminder emails are also useful in your non-professional life, whether it’s asking someone to RSVP for an event, making plans for a trip, or nudging someone about an appointment

Writing 115
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 2 Website Analytics Tools Pros Actually Use in 2023

Quick Sprout

We love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry … The 2 Website Analytics Tools Pros Actually Use in 2023 Read More » The post The 2 Website Analytics Tools Pros Actually Use in 2023 appeared first on.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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7 SEO Copywriting Tips To Engage Readers And Rank

CopyBlogger

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

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16 Best Social Media Scheduler Tools (2023 Pros And Cons)

Adam Connell

Looking for the best social media scheduler? You’re in the right place. In this post, you’ll find a comparison of the best social media scheduling tools on the market. All the tools on this list make it easy to schedule posts in advance to all the social media platforms you’re active on, but each of.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.