Enchanting Marketing
MARCH 7, 2023
Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?
Blogging Wizard
MARCH 21, 2023
Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.
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Neil Patel
MARCH 13, 2023
Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.
Contently
MARCH 23, 2023
As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
MARCH 8, 2023
If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.
Jane Friedman
MARCH 2, 2023
Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Smart Blogger
MARCH 10, 2023
Think it’s impossible to find profitable freelance writing niches in 2023? Here’s the truth: While some niches, like travel, were hit hard by the coronavirus pandemic, other industries are still doing well. In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. Now, before we begin, here’s a warning: Don’t get hung up on the perfect freelance niche for you.
Grammarly
MARCH 28, 2023
To is a preposition with several meanings, including “toward” and “until.” Too is an adverb that can mean “excessively” or “also.” Just to be clear: Two is also pronounced the same as to and too , but because it refers to a number, it’s not as easy to confuse for one of the other words. In the hierarchy of things that drive grammar sticklers mad, to and too are near the top.
Contently
MARCH 2, 2023
Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.
Ahrefs
MARCH 15, 2023
Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
MARCH 8, 2023
Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published! It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world.
Neal Schaffer
MARCH 16, 2023
Are you thinking to start a blog to earn money online? But, what if you choose a blog niche that’s too specific that it gets you zero traffic and no income? And if you choose a blog niche that’s very highly competitive for beginners, then you will get buried under loads of authority blogs. I know you are always frustrated by these questions. So, I have created a thorough list of the 13 most profitable blog niche ideas in 2023 that you can choose from to push start your blogging career.
Blogging From Paradise
MARCH 21, 2023
(Updated 3-21-23) Blogging part time while working a full time job requires careful planning, a desire to succeed and a willingness to exit […]
Content Marketing Institute
MARCH 16, 2023
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Contently
MARCH 3, 2023
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.
Ahrefs
MARCH 30, 2023
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.
Jane Friedman
MARCH 31, 2023
Photo by Karolina Grabowska Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. No one strolls into their local independent bookstore to ask for “This book I saw in a tweet!” We don’t check a box marked “Found it on Instagram” on our Bookshop order.
CopyBlogger
MARCH 23, 2023
I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Write Life
MARCH 20, 2023
Since more people than ever before are interested in true crime stories, you might have wondered how to write true crime and what it takes to be successful. Out of all the book genres in the world, true crime requires a lot of research and a committed writer who is ready to tell the story behind a gruesome or other type of crime. It is certainly not a genre for the faint of heart, but for many writers it is certainly worth it.
Smart Blogger
MARCH 13, 2023
Looking for onomatopoeia examples so you can give your writing some extra oomph? You’ve come to the right place. Flip to any random Batman comic page. Instantly, you’re an earwitness to a fantastical wham-bam-ka-powerful superhero fight scene, made possible by onomatopoeia! It’s a proven literary gem that draws readers in like buzzing bees to honey.
Contently
MARCH 30, 2023
This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.
Ahrefs
MARCH 19, 2023
To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
MARCH 22, 2023
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
CopyBlogger
MARCH 30, 2023
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the. Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.
Blogging From Paradise
MARCH 23, 2023
(Updated 3-23-2023) The following is a guest post by Julie Syl Kalungi… Unlike Ryan here, you may be new to the blogging […]
Neil Patel
MARCH 25, 2023
When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Contently
MARCH 16, 2023
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program.
Ahrefs
MARCH 9, 2023
After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily.
Content Marketing Institute
MARCH 9, 2023
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
Smart Blogger
MARCH 10, 2023
Curious about how to write a testimonial? One that’s filled with genuine, honest-to-Pete social proof that persuades prospects and legitimizes your brand? If so, then you’ll love this guide. Here’s what’s ahead: The proven structure your testimonials should follow to increase conversion rates and land more jobs; The importance of statistics, storytelling, and authenticity; How to ask someone for a client or customer testimonial; And much more.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
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