March, 2023

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What Is Good Writing?

Enchanting Marketing

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?

Writing 283
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25 Latest Conversion Rate Optimization Statistics For 2023

Blogging Wizard

Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.

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The Simplest Way to Produce Popular Content

Neil Patel

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

Content 143
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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Get Emotion on the Page: 2 Most Critical Tactics

Jane Friedman

Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.

Writer 137
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What is Blog Marketing? How Can It Work for Your Business?

Neal Schaffer

Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In the beginning, people mostly used blogs as online diaries to share their day-to-day experiences. However, in later years, blogs came to be used as a platform for writing about food, music, news, politics, and even business.

IT 135

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

Think it’s impossible to find profitable freelance writing niches in 2023? Here’s the truth: While some niches, like travel, were hit hard by the coronavirus pandemic, other industries are still doing well. In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. Now, before we begin, here’s a warning: Don’t get hung up on the perfect freelance niche for you.

Freelance 131
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7 Part Time Blogging Tips for Full Time Employees

Blogging From Paradise

(Updated 3-21-23) Blogging part time while working a full time job requires careful planning, a desire to succeed and a willingness to exit […]

Blog 140
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Are Social Reels Relevant for Brands?

Contently

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 134
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How Bad Publishers Hurt Authors

Jane Friedman

Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published! It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world.

Publisher 136
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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13 Most Profitable Blog Niche Ideas For 2023

Neal Schaffer

Are you thinking to start a blog to earn money online? But, what if you choose a blog niche that’s too specific that it gets you zero traffic and no income? And if you choose a blog niche that’s very highly competitive for beginners, then you will get buried under loads of authority blogs. I know you are always frustrated by these questions. So, I have created a thorough list of the 13 most profitable blog niche ideas in 2023 that you can choose from to push start your blogging career.

Blog 129
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10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

Website 133
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350+ Onomatopoeia Examples for Writers (& Kids at Heart)

Smart Blogger

Looking for onomatopoeia examples so you can give your writing some extra oomph? You’ve come to the right place. Flip to any random Batman comic page. Instantly, you’re an earwitness to a fantastical wham-bam-ka-powerful superhero fight scene, made possible by onomatopoeia! It’s a proven literary gem that draws readers in like buzzing bees to honey.

Writer 126
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To vs. Too: What’s the Difference?

Grammarly

To is a preposition with several meanings, including “toward” and “until.” Too is an adverb that can mean “excessively” or “also.” Just to be clear: Two is also pronounced the same as to and too , but because it refers to a number, it’s not as easy to confuse for one of the other words. In the hierarchy of things that drive grammar sticklers mad, to and too are near the top.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Are the Hot Content Marketing Trends in Technology for 2023?

Contently

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.

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Why You Should Be Writing on Social Media

Jane Friedman

Photo by Karolina Grabowska Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. No one strolls into their local independent bookstore to ask for “This book I saw in a tweet!” We don’t check a box marked “Found it on Instagram” on our Bookshop order.

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10 Tips to Get Over the Fear of Promoting Your Products and Services

Blogging From Paradise

(Updated 3-22-2023) Getting clear on promoting your products and services increases blogging income. Blogging business struggles arise if you lack clarity.

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

Ahrefs

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Write True Crime In 4 Essential Steps

The Write Life

Since more people than ever before are interested in true crime stories, you might have wondered how to write true crime and what it takes to be successful. Out of all the book genres in the world, true crime requires a lot of research and a committed writer who is ready to tell the story behind a gruesome or other type of crime. It is certainly not a genre for the faint of heart, but for many writers it is certainly worth it.

Writing 124
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3 Fundamental Editorial Standards for Any Serious Publication

CopyBlogger

I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.

Editorial 124
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SEO Advice to Create Content That Doesn’t Suck

Contently

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.

SEO 132
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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Content Marketing Institute

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The Unconventional Guide to Blogging Success with Pinterest

Blogging From Paradise

(Updated 3-23-2023) The following is a guest post by Julie Syl Kalungi… Unlike Ryan here, you may be new to the blogging […]

Blog 140
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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted.

SEO 119
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20 Lesser-Known (Yet Powerful) Ahrefs Hacks

Ahrefs

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?

SEO 119
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The 5-Step Writing Process That Solves 3 Painful Problems

CopyBlogger

I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the. Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.

Writing 121
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program.

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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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How to Submit a Guest Post Successfully in 12 Steps

Blogging From Paradise

(Updated 3-2-2023) Are you a blogging veteran who wants to know how to submit a guest post after being rejected more times than […]

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How to Write a Testimonial in 2023: 7 Tips (+ 9 Examples)

Smart Blogger

Curious about how to write a testimonial? One that’s filled with genuine, honest-to-Pete social proof that persuades prospects and legitimizes your brand? If so, then you’ll love this guide. Here’s what’s ahead: The proven structure your testimonials should follow to increase conversion rates and land more jobs; The importance of statistics, storytelling, and authenticity; How to ask someone for a client or customer testimonial; And much more.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha