Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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What Is Technical Writing?

ContentWriters

What is technical writing, and how does it fit into your content marketing strategy? Businesses with specialized products and services typically need to hire technical writers to create customer-friendly documents. One motivating factor for this is that you can reduce support costs and enhance the client experience through easy-to-follow guides and manuals.

Writing 115
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10 Content Ideas To Create Killer Content When You’re Stuck 

CopyBlogger

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content 108
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Content Optimization: The Complete Guide

Ahrefs

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.

Content 113
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How to crawl right into tortured souls of the damned

Ben Settle

Here’s a fantastical story about writing ridiculously profitable ads for you: Many years ago Michael Senoff interviewed a guy (Michael Samonek) about his insanely popular (promoted all over the Food Network at the time) book about special effects recipes that move, and smoke, and do crazy stuff, that he sold primarily via direct response and media publicity.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Common Fears of Hiring a Freelance Editor

Jane Friedman

Photo by Pixabay Today’s post is excerpted from How to Enjoy Being Edited: A Practical Guide for Nonfiction Authors by nonfiction writing coach and editor Hannah de Keijzer. Hillary Weiss Presswood is a powerhouse brand strategist who projects confidence like a disco ball. But in the middle of writing her first book she asked me an important, not-so-sparkly question: “Do you ever find yourself judging clients juuuust a teensy bit?

Freelance 108
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How To Promote Your Blog: The Definitive 2024 Guide

Blogging Wizard

Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.

Promotion 321

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Adding Personal Elements to Your About Us Page

Susan Greene

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers. I want to sound authentic but also get people’s attention. I don’t feel like I’ve included enough personal details but I’m not sure what to say.

Ads 130
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34 Top SMS Marketing Statistics (2023 Industry Data)

Adam Connell

Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.

Marketing 124
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7 Best Business Blog Examples (And Key Takeaways)

Blogging Wizard

Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.

Blog 284
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Have Your Book Edited — Here’s Why

Melanie Saxton

Why have your book edited? It’s an essential step in writing and publishing, and there are many reasons why it benefits you as an author and your manuscript as an engaging fiction or non-fiction work. Grammar and Language Refinement An editor can help improve the clarity, flow, and readability of your writing. I correct grammatical errors , punctuation mistakes, and awkward sentence structures to ensure your book is polished and professional.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Why Most Video Content Fails To Reach Its Full Potential [New Research]

Content Marketing Institute

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

IT 113
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What Does Bimonthly Mean? Definition and Examples

Grammarly

Does a bimonthly meeting on your work schedule occur twice a month or once every two months? Usually, we tell you it’s one or the other, but it could be either in this case. That’s right, bimonthly has two meanings, and there are times you’ll have to use context clues to determine which one is being referred to. For example, a bimonthly publication with six issues per year refers to a periodical that publishes once every two months.

Writer 113
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WordPress Mobile App Explained: How to Use It (For Beginners)

ThemeIsle

Wouldn't it be great if you could access your content management system (CMS) from any location? This would give you total freedom to blog whenever and wherever you'd like. If that sounds appealing to you, then you might want to install the WordPress mobile app. However, you'll also need to learn how to use it - and that's exactly what we're going to show you in this tutorial.

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All About Writing a Legacy Book and Having It Professionally Polished

Melanie Saxton

Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. It allows you to preserve your experiences, knowledge, and values for future generations. And if writing is not your strong suit, I’m here to help. I help authors with the steps below and also ghostwrite on their behalf.

IT 130
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Ahrefs

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.

Marketing 109
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How to Write a Congratulatory Message, With Examples

Grammarly

It’s not every day that someone you know reaches a new milestone or achieves something noteworthy. When it does happen, it’s considered kind or polite to offer your congratulations to mark their success. Whether you’re a seasoned wordsmith or someone who feels like a deer in headlights when faced with a blank card, we’re here to help you craft a congratulatory message that anyone will appreciate.

Writing 109
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How to Crush Niche SEO with Long-Tail Keywords

The Hoth

Have you been struggling to gain traction on the SERPs in your niche? It seems like no matter what you do, you can’t improve your rankings for your most important keywords. While you were able to outpace websites of a similar size and stature, the big boys have you shaking in your boots. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.).

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Ghostwriting a Memoir

Melanie Saxton

Ghostwriting a memoir means collaborating with a professional writer who remains anonymous. Ghostwriting a memoir can be a profoundly fulfilling and introspective experience. It allows you to reflect on your life’s journey, share your unique perspective, and preserve your memories for future generations — with the help of a writing assistant. Here are some steps and tips we’ll encounter as the ghostwriting commences.

Prose 130
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

Ahrefs

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool.

SEO 99
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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

Content Marketing Institute

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

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Self-Employed Women Are Often Healthier: Study

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. MONDAY, Aug. 8, 2022 (HealthDay News) – Women who are their own bosses might have healthier hearts to show for it, a new study suggests. The study, of more than 4,600 working U.S. women, found that those who were self-employed typically got more exercise and were less likely to be  obese  or have  high blood pressure  or  diab

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Benefits of Hiring a Ghostwriter

Melanie Saxton

Hiring a ghostwriter simplifies your life. The benefits of hiring a ghostwriter are many, both for individuals and businesses. But how do you start the process? I provide answers below. First, Ask Questions and Look for Recommendations When Hiring a Ghostwriter Ask about my testimonials for ghostwriting. Experienced ghostwriters have author clients who have weighed in with testimonials and reviews.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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The 5 Big Differences Between Static vs. Dynamic Websites

Quick Sprout

When it comes to websites, there are two main types: static and dynamic. Comparing the two is like comparing a … The 5 Big Differences Between Static vs. Dynamic Websites Read More » The post The 5 Big Differences Between Static vs. Dynamic Websites appeared first on.

Website 91
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3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Content Marketing Institute

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

Script 95
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Creative Planning for Authors and Poets

Jane Friedman

Photo by S O C I A L. C U T on Unsplash Today’s post is by Orna Ross , the founder of The Alliance of Independent Authors (ALLi). I don’t believe in the old adage that “if you’re failing to plan, you are planning to fail.” Writers understand the subconscious mind and know you can often rely on it to deliver more elegant solutions than hard thinking.

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92 Essay Transition Words to Know

Grammarly

Abruptly switching topics in essays can be jarring; however , transition words can smooth the change for the convenience of the reader. Moreover , you can use essay transition words to start a paragraph, sentence, or clause more naturally. Additionally , essay transition words can connect new information to the previous statement so you don’t have to say everything at once.

Writing 86
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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The 15 Best Contact Page Designs That Generate Leads 24/7

Quick Sprout

When someone navigates to your website’s contact page, it means they have a specific reason for reaching out to you. … The 15 Best Contact Page Designs That Generate Leads 24/7 Read More » The post The 15 Best Contact Page Designs That Generate Leads 24/7 appeared first on.

Website 85
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Instagram Bio Ideas: 3 Inspirational Examples and a Simple Guide for Freelancers

Make a Living Writing

Are you a freelance writer looking to up-level your online presence to attract new clients? A great place to start is by tweaking your social media bios. Think of your Instagram bio as your elevator pitch. You have 150 characters to tell your audience who you are, what you do and why they will benefit from your services. We know this sounds tricky, which is why we’ve prepared these Instagram bio ideas and step-by-step guide for you to follow!

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5 Actions for Struggling Bloggers to Take Now

Blogging From Paradise

No blogger needs to struggle. Admitting your errors and asking a pro for help puts you on the successful blogging path now.

Blogger 92
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Pinterest For Book Marketing With Trona Freeman

The Creative Penn

How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks ; How to Double Down on Being Human: 5 Ways to Stand Out in an Age of AI ; Creative Planning with Orna Ross ; Pathfinders edited by JL Collins; Kickstarter fulfillment for Writing the Shadow ; In-Person Conference Tips for Introverts and Highly Sen

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Should Any Business Consider PSTN? No, Here’s Why

Quick Sprout

The Public Switched Telephone Network (PSTN) is the aggregate of the world’s circuit-switched telephone networks. These networks are operated by … Should Any Business Consider PSTN? No, Here’s Why Read More » The post Should Any Business Consider PSTN? No, Here’s Why appeared first on.

Post 83