Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. One of the easiest and most powerful ways to do this is to use stories.

Copy 230
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5 Unconventional Soft Skills Every Freelance Writer Needs to Succeed

Make a Living Writing

Many people consider freelance writing is often considered a dream job, but the fierce competition for well-paying jobs has folks wondering if they have what it takes. In an effort to build their confidence as they hunt for a bit of gold in the cyber dust, they drill themselves on the hard skills. Some study the AP Style Guide Some bury themselves in SEO analytic tools Some consume writing courses However, success does not fully stem from hard work and the delivery of a modernized sheep skin (ce

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Impostor Syndrome? Don’t Sabotage Your Hard Work

AIIP

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

Blog 94
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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters. It’s time to lean in and get ahead of the curve. You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Ghostwriting Services — Let’s Write Your Book!

Melanie Saxton

I provide ghostwriting services for authors throughout the U.S. and in Canada, Australia, the UK, Switzerland, and Europe. If you are thinking about writing your unique story but aren’t sure how, now is a great time to get in touch with me for ghostwriting services! A fresh new year awaits us in 2024 — how exciting to put together a plan and finally finish your manuscript!

Writing 130
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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 130

More Trending

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New Legislation Introduced to Expand Freelance Protections to California State

Freelance Union

We have some exciting news! Just last week California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

Freelance 123
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Tone in Email: Definition and Tips on Striking a Professional Tone

Grammarly

Email is the primary way most businesses and employees communicate in the workplace. Knowing how to write an effective email can lead to benefits like forming good relationships with your manager, which can lead to promotions, or networking successfully, which can lead to a better-paying job. On the other hand, not knowing how to do this may damage your ability to succeed and, worst-case scenario, may lead your coworkers to judge you as rude and unlikable.

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How to Visualize Ahrefs Data with ChatGPT

Ahrefs

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

Ads 123
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How to Register a Business Name: 5 Key Steps

Blogtrepreneur

Many businesses are registered every year. In fact, 5.4 million businesses were registered in the US in 2021 alone. So, how can you ensure your business stands out from the crowd? It all begins with choosing the right business name. A great business name should be simple, authentic, and memorable, reflecting the values and essence of your business.

Agency 105
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 411 on the Self-Employed Health Insurance Deduction

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you're a freelancer, you likely pay for your own health insurance. And there’s a good chance you’ve seen the cost of your insurance premiums go up dramatically in recent years.

Insurance 102
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How to Write a Brief in 5 Steps

Content Hacker

So, you’re here to learn how to write a brief. Good call. Whether it’s nailing that creative project or arguing a case with precision, getting your brief right can set the stage for success. This piece is designed to walk you through the nuts and bolts of crafting effective briefs — be they creative or formal. We’ll dive into defining clear objectives, pinpointing your target audience, and articulating key messages that resonate.

Writing 98
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9 Tips for Managing an Unpredictable Workload

Freelance Writing Jobs

If you’re a freelancer, chances are you’ve dealt with some real ups and downs in your workload. One day, you’re grinding away on your current gig, thinking you’re right on track to meet the deadline. But then, BAM! The next day hits you like a ton of bricks with a bunch of new tasks, and suddenly, you’re feeling further and further away from meeting those client deadlines.

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Space-Based Networks: Types And Future Of Satellite Telecommunication

Blogtrepreneur

In a world where people explore and develop every corner of the Earth, where economies and societies are more interconnected than ever before, efficient wireless communications through terrestrial and satellite networks are essential. Satellites play a crucial role in today’s digital economy, supporting a wide range of industries, from agriculture and banking to transportation.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Branding Tips for Bloggers

Blogging From Paradise

(Updated 2/8/2024) Branding tips for bloggers seem irrelevant. Should little, itty bitty bloggers even consider building a brand?

Brand 113
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How to Operationalize Your DEIB Program in 2024: Tips and Tools From HR Leaders

Grammarly

The topic of diversity, equity, inclusion, and belonging (DEIB) in the workplace has always been important, and for good reason. DEIB fosters a culture of respect, trust, understanding, and collaboration. That’s why it’s no surprise that more than 80% of organizations have DEIB initiatives underway. However, DEIB programs are struggling with both execution and perception problems.

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Stuck in B2Boring? Take These Lessons From the Super Ads Bowl

Content Marketing Institute

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.

Ads 94
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Why You Need a Press Release in the Digital Age

Jane Friedman

Photo by Louis Hansel on Unsplash Today’s guest post is by public relations expert Claire McKinney. It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. If you’re wondering whether press releases are still relevant or important, I’m here to convince you that they are. Why send out a press release? Media relations departments from all types of companies—Fortune 500 to startups—use press releases to communicate with the media.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Thank You, Ryan, I Love My Blog And My Future With It!

Blogging From Paradise

David Boozer is a friend who has been the most loyal and supportive Blogging From Paradise reader.

IT 121
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Test Grammar: Essential English Grammar to Ace Your Next Test

Grammarly

Your palms are sweaty. Your feet are restless. Your mind is racing. It must be test time! Generally, most tests are unpleasant, but grammar tests can be especially difficult because, well, there’s a lot of grammar to remember. Memorizing countless rules can make grammar test preparation feel overwhelming, so we’re sharing this guide to make the studying smoother and easier.

Concept 93
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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

Content Marketing Institute

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

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Affiliate Marketing: The Ultimate Guide

Backlinko

Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.

Marketing 100
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Think About Social Media this Way as a Blogger

Blogging From Paradise

Social media. Social is the adjective. Media is the noun. Shouldn’t that tell you something? Media wins. Media reigns.

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What Part of Speech Is “Was”?

Grammarly

The eight parts of speech in English grammar are like ingredients in a recipe—each plays a role in creating a well-composed finished product, but only if you know how to use them properly. Incorrectly using a part of speech can make your sentence grammatically incorrect or hard to understand, just as misusing an ingredient can change your dish’s taste.

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10+ Top LinkedIn Tools That’ll Make You a Marketing Master

Smart Blogger

Having the right LinkedIn tools in your arsenal opens up a world of opportunities on the professional networking platform. But the real dilemma is what tools are best for you? And that depends on you. The following list of tools will help you streamline your LinkedIn strategy, from enhancing efficiency with automation to deepening audience engagement, refining analytics, and content optimization.

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8 Best Personal Branding Courses (With Pricing)

CopyBlogger

A personal brand gives you a unique advantage as an entrepreneur and increases your likelihood of success because: As a. Continue Reading The post 8 Best Personal Branding Courses (With Pricing) appeared first on Copyblogger.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Crickets? Rethink Your Livestream Strategy

Content Marketing Institute

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.

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Heart Notes: A Step-by-Step Guide to Writing the Perfect Love Letter

Grammarly

“Shall I compare thee to a summer’s day?” We may not be Shakespeare, but we’re all capable of sharing our feelings through a love letter. In a world filled with digital emoji and quick texts, stand out from the crowd with a sincere note expressing your feelings. All you have to do is write a letter from the heart to let someone know you love them. If reading the love letter makes them feel loved, then you’ve accomplished your goal.

Writing 90
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The 7 Best Digital Marketing Packages for a Small Business in 2024

BKA Content

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. There are a variety of digital marketing packages for small businesses, including content marketing, organic search engine optimization and paid online advertising packages. We rank seven of the best companies offering digital marking packages for small businesses to help you choose the most affordable and effective marketi

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People Round Up, Early February, 2024

Publishing Trends

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. McCarthy will report to CEO Nigel Newton and also sit on Bloomsbury’s global executive committee. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Senior editor Daniel Loedel is leaving Bloomsbury to freelance edit and write.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha