Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer

Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog post for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!) The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.

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PB127: How to Write in a More Personal and Engaging Voice

ProBlogger

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

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PB127: How to Write in a More Personal and Engaging Tone

ProBlogger

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

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How Bloggers Can Benefit From Google’s Rich Answers

ProBlogger

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Bring Podcast Listeners From Their Phones to Your Website

ProBlogger

by Craig Hewitt of PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012.

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How Bloggers Can Benefit From Google’s Rich Answers

ProBlogger

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!

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PB128: How to Launch a Podcast and Get Your First Million Downloads

ProBlogger

Getting Started With Your Own Podcast. Today is this podcasts first birthday! That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! I’ve completely fallen in love with podcasting as a medium and thought about making this a show about the lessons I’ve learned podcasting in the last year but given that I di

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PB128: How to Launch a Podcast

ProBlogger

Getting Started With Your Own Podcast. Today is this podcasts first birthday! That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! I’ve completely fallen in love with podcasting as a medium and thought about making this a show about the lessons I’ve learned podcasting in the last year but given that I di

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7 Steps to Snapchat Success?

ProBlogger

By Sarah Moore of social media agency Eleven Lights Media. Contrary to popular belief, Snapchat isn’t just for the teen population trying to escape their Facebook-friending parents. As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. As well as this, Snapchat is now boasting 8M daily views equaling that of Facebook (who has a much larger user base).

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How to Become a Professional Speaker when You Have No Leads or Experience

ProBlogger

By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level. It can help you grow your community and customer base and lead to incredible career opportunities. Speaking engagements can also pay exceptionally well(!

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Become a Professional Speaker when You Have No Leads or Experience

ProBlogger

By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level. It can help you grow your community and customer base and lead to incredible career opportunities. Speaking engagements can also pay exceptionally well(!

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How to Consistently Publish Great Content While On The Go

ProBlogger

By Natalie Sisson. Imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner. Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too.

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How to Consistently Publish Great Content While On The Go

ProBlogger

By Natalie Sisson. Imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner. Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Honestly, blogging and online marketing is just the business that never sleeps – every single week I’m almost overwhelmed with information about how to do this and raise that and create this and monetize everything else. Sometimes you just have to get a bit of tunnel vision and only pay attention to the things that will be useful to you today – I hope this post helps you do just that!

Blog 30
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Steps to Snapchat Success?

ProBlogger

By Sarah Moore of social media agency Eleven Lights Media. Contrary to popular belief, Snapchat isn’t just for the teen population trying to escape their Facebook-friending parents. As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. As well as this, Snapchat is now boasting 8M daily views equaling that of Facebook (who has a much larger user base).

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Honestly, blogging and online marketing is just the business that never sleeps – every single week I’m almost overwhelmed with information about how to do this and raise that and create this and monetize everything else. Sometimes you just have to get a bit of tunnel vision and only pay attention to the things that will be useful to you today – I hope this post helps you do just that!

Blog 20