Sat.Mar 11, 2023 - Fri.Mar 17, 2023

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Job #1 – Is it to pay this month’s bills, or to build your long-term business?

Nick Ursborne

In this post I want to take a look at a simple way to balance your immediate needs and your long-term plans. Here’s what I do with my own business… At the beginning of each week I start a new page in a Word document with two columns. In the left side column I make a list of the work I need to get done in order to pay the bills and meet any other short-term deadlines or commitments.

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7 Cold Pitching Strategies to Land More Freelance Work

Freelance Magic

By Juwaria Merchant In the world of freelancing, cold pitching is treated as the be-all and end-all to land clients. We’re not here to refute this claim. In fact, we’re here to back it up. Cold pitching, if done right, can do wonders for your freelancing career. However, it can be scary. After all, we’re a bunch of coffee-loving, phone-call-hating introverts.

Freelance 130
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7 Do’s and Don’ts For Hiring as a Small Business

Ashleyn Writes

Small businesses can grow faster than a teenager with an unlimited supply of Cheetos and Pop-Tarts. Honestly. With that growth, though, comes the need to hire. Is that where you find yourself right now? Here’s what you need to know… *Jokingly checks to make sure HR isn’t around…* In all honesty, you’re about to hear my unfiltered thoughts on hiring, outsourcing, and team building as a small business owner.

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Book Marketing FAQ

Melanie Saxton

I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. No, it doesn’t have to be overwhelming. Yes, it should include a marketing plan. I’ve put together a list of links (including my own blog posts) that address: Book Marketing Ideas WordPress SEO SEO Blogging Social Media Podcasts and Media Reach Self-Publishing Learn about my services in the literary realm.

Marketing 130
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Simplest Way to Produce Popular Content

Neil Patel

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

Content 143
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10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

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Defeat Writer’s Block with These Tips, Tricks, and Tools

Melanie Saxton

I previously blogged on the topic of how to defeat writer’s block, emphasizing my own arsenal of remedies (listed way below). From citrus aromas to tiled patterns to quotes from favorite authors, these personal go-to’s jumpstart my brain, for whatever reason. Yes, writer’s block can be enigmatic. A mystery. And a one-size-fits-all solution simply doesn’t exist.

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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Simply put, they’re the secret to any high-performing content program.

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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Content Marketing Institute

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.

Keywords 127
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14+ Top Social Media Sites & Platforms (Your Handy 2023 Guide)

Smart Blogger

Wondering which social media sites your business, brand, or blog should be on in 2023? You’ve come to the right place. Because social media platforms are always jockeying for dominance, it can be surprisingly difficult to find articles with the most up-to-date information on Google. The good news is we’ve done the legwork for you. Below, you’ll find the freshest data from sites like Statista to help you get the lowdown on the top social media sites around the world.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Write a Hybrid Memoir

Jane Friedman

Today’s post is by author Adriana Barton ( @AdrianaBarton ). I didn’t plan on writing a science memoir. My first outline of Wired for Music (published in October 2022) focused on the neurology, anthropology and health benefits of music. In my mind, these elements held more than enough fascination to carry a book. But before my agent inked the deal, my publisher had one major request: “Can you put more of yourself in the book?

Writing 110
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers.

SEO 126
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Take Advantage of New Green Vehicle Tax Credits to Reduce Your 2023 Freelance Tax Bill

Freelance Union

The new season of cars are starting to roll onto dealership lots, and if a new car is in your future this year you may want to consider buying a new plug-in electric vehicle (EV) or fuel cell vehicle (FCV) to qualify for a clean vehicle tax credit. Here is how to determine if your 2023 vehicle purchase will qualify and what the value of the credit may be: You may qualify for a credit up to $7,500 if you buy a new, qualified plug-in EV or fuel cell electric vehicle (FCV).

Freelance 111
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350+ Onomatopoeia Examples for Writers (& Kids at Heart)

Smart Blogger

Looking for onomatopoeia examples so you can give your writing some extra oomph? You’ve come to the right place. Flip to any random Batman comic page. Instantly, you’re an earwitness to a fantastical wham-bam-ka-powerful superhero fight scene, made possible by onomatopoeia! It’s a proven literary gem that draws readers in like buzzing bees to honey.

Writer 124
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Stick to a Schedule, Even If You Lack Writing Confidence

CopyBlogger

It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So, Continue Reading The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.

Writing 111
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Marketing Content to Gen Z? You Better Play by Their Rules

Content Marketing Institute

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.

Content 108
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How to Survive Editing

Jane Friedman

Today’s post is by writer and writing coach Daphne Gray-Grant ( @pubcoach ). When I opened the just-edited manuscript of my first book, some 12 years ago, I gasped. My editor had covered it in so many red marks, it looked as though she might have accidentally stabbed herself with an X-Acto knife. Worse, I was totally unprepared. I’d spent my entire working life as an editor—first at a community weekly newspaper, then at a large metropolitan daily, then a brief stint as a book editor, finally as

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Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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LAST CHANCE: Test-drive The AWAI Method™ for becoming a Skilled, In-Demand Copywriter

AWAI

The best way to get started as a writer fast — and on the right foot, with the right connections — is to get ahold of The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter.

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How to Find Freelance Writing Work (2023 Guide)

Write to Done

Freelance writing is a great way to earn some extra money on the side. But as you may discover once you get a foothold in the industry, it’s more than possible to turn it into a full-time job and lifelong career.

Freelance 107
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Developing Your Feedback Orientation as a Freelancer

Freelance Union

In general, freelancers tend to have a unique relationship with feedback in that they can: Receive feedback from a wide range of clients and perspectives, which can help them continuously improve their craft in ways non-freelancers may not have access to; Fall into the feedback-giving trap by believing their role means they are expected only to receive rather than give and receive; and, Grow into skilled people pleasers that miss out on some of the profound benefits of processing feedback.

Freelance 106
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15+ Online Editing Jobs for Freelancers (& Beginners) in 2023

Smart Blogger

Are editing jobs on your radar, but you’re not sure where to begin? Do you get a buzz from fine-tuning bloated paragraphs so they hammer home the writer’s message? Does your heart sing at the thought of waving goodbye to the 9 ‘til 5 and living the digital nomad lifestyle with a diverse and fulfilling career? Then freelance editing could be exactly what you’re looking for!

Freelance 115
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Become A Content Writer: 5 Skills To Help You Achieve Your Writing Dreams

Make a Living Writing

If you want to be a full time writer but aren’t sure you want to write books for a living, a content writer is a great alternative. If you dream of becoming a full time author but can’t give up your day job yet, content writing is a fantastic way to provide additional income while paving your way to author success. In a saturated market, learning what skills to use and how to become a content writer is a must.

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Ends Today: $1 to Join B2B Writers International

AWAI

Today is your last chance to join B2B Writers International for $1. As a member, you’ll get everything you need to meet the demands of the vast B2B industry, where 3 out of 5 companies are having trouble finding writers. Use the site’s roadmaps and tools and you can be earning top professional fees.

Writer 105
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Picking a Point of View for Your Story

Jane Friedman

Photo by Kabir Sharma Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, March 22, for the online class Master POV. Choosing the most effective perspective from which to tell your story is a combination of both the technical and the creative. It’s useful to consider the benefits and limitations of each POV, the feel that each POV might lend, and how well it fits the tone and tenor of your story— as well as its genre.

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How to Start a Blog: 12 Super Simple Steps for Beginners (2023)

Smart Blogger

If you want a simple, thorough roadmap for how to start a blog… …and you’re tired of wading through 20,000-word “ultimate guides” packed with filler and fluff… You’ve come to the right place. With over 4 million readers, we’re one of the world’s biggest websites about writing and blogging. We’ve helped thousands of people start a blog, improve their writing skills, and earn real, tangible income online.

Blog 111
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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7 Best Portfolio Website Builders to Get You Noticed

ThemeIsle

Whether you're a creative or a consultant, you'll need a way to advertise your experience to potential clients online. Creating a website is a great way to do this, but if you have no web development experience, then you might be intimidated at the thought of it. No need to worry though, because we've rounded up the best portfolio website builders to display your work in the most effective way possible.

Portfolio 105
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Be My Next Writing Protégé – No Experience is Required!

AWAI

Steve Slaunwhite, master B2B copywriter, has agreed to take a handful of writers under his wing and personally train them to become his writing protégés. Enroll now and put yourself on the path to creating a thriving writing career!

Writing 105
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2 Types of Content Marketing KPIs You Should Track (Separately)

Ahrefs

For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing.

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The Beginner’s Guide to Freelancing in 2023 (+ 7 Freelance Tips)

Smart Blogger

Are you thinking about freelancing in 2023? Freelancing has a lot going for it. The flexibility to set your own hours. The ability to raise your rates whenever you want. The ultimate freedom of being your own boss. Maybe it’s almost enough to tempt you to go ahead and quit your full-time job, right now. But you’re smart. You know it’s not necessarily going to be easy to get freelance jobs.

Freelance 108
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.