Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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Evergreen Content Explained: 2 Key Ingredients for Success

Ahrefs

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

Content 118
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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

AI is the big thing right now. And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at. Emotion. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others.

Writing 244
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How To Scale Content Production By Focusing on Operations [25+ Expert Ideas]

Content Marketing Institute

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Content 112
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Op-Ed Writing: 10 Markets That Pay Freelancers for Views & Opinions

Make a Living Writing

Ever have an idea for an op-ed? If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. But writing op-ed pieces is still a thing. And if you know where to look, the right markets pay well. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening.

Freelance 109
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Client companies are already seeing it… and they don’t like it. Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

Writer 244
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15 Podcasts to Boost Your SEO Game

Ahrefs

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1.

SEO 118

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18 Useful Life Quotes to Know in English

Grammarly

A life quote is a short and impactful statement that sums up a certain insight about life. These quotes are usually concise, memorable, and meaningful. Once you know how to spot a life quote, you’ll notice them everywhere: in greeting cards, on coffee mugs, and even in song lyrics. Below we’ll talk about what a life quote is, discuss when to use one, and list some examples of popular life quotes in English.

Writer 113
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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo. When I researched this question, it got even more interesting.

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12 SEO Best Practices to Improve Rankings in 2023

Ahrefs

Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google.

SEO 121
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5 Ways to Improve Your Facebook Organic Reach

Quick Sprout

We know you’ve noticed it… Over time, your Facebook page’s reach has continuously gone down. The current situation: Right now, … 5 Ways to Improve Your Facebook Organic Reach Read More » The post 5 Ways to Improve Your Facebook Organic Reach appeared first on.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Is It “Incase” or “In Case”?

Grammarly

In case you were wondering how to correctly use in case and incase , this blog post will help sort out your questions. We’ll also share a bonus definition and description of encase. Many writers get these words confused and use incase and in case interchangeably. It can be tricky to remember when it’s correct to use one versus the other. Although they sound the same, they mean different things.

IT 108
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Why You Need a Blog in the Age of AI and Social Networking

David Meerman Scott

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Blog 103
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How To Work With Wikipedia Editors To Successfully Update Your Content

Content Marketing Institute

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.

Content 103
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Website Usability Guide

Quick Sprout

Have you ever left a website because it was difficult to use? Maybe you couldn’t find the page you were … Website Usability Guide Read More » The post Website Usability Guide appeared first on.

Website 111
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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7 Essential Tax Deductions for Freelancers and Gig Workers

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] Freelance and gig work have become increasingly popular in recent years, offering individuals the flexibility and independence they desire.

Freelance 100
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How To Write An SEO Proposal: Show Your Value And Convert Clients!

Fat Joe

An SEO proposal is a chance to highlight your value to a potential client. It’s your pitch to win new business. And it can make the difference between winning or losing a client. So what should it include? That’s what we’re going to reveal in this guide. We’ll break down the essential components of a successful SEO proposal. We’ll cover: What an SEO proposal is Establishing your SEO project team and resources Developing your strategy Writing the proposal What Is An SEO Proposal?

SEO 98
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SEO Rankings Drop Guide: 10 Steps to Fix Common Issues

The Hoth

Did one of your top-performing pieces of content just drop 10 or more positions on the SERPs? Or maybe your content disappeared from search engine results entirely? Either way, SEO ranking drops are something every website owner fears, as they can end up costing you a lot of money. That’s because the effect of a significant ranking drop is two-fold – you lose the ability to generate as much organic traffic as before, and the resources you spent on creating the content are now going to waste.

SEO 98
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10 Vital Customizations to Make in Google Analytics

Quick Sprout

Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also … 10 Vital Customizations to Make in Google Analytics Read More » The post 10 Vital Customizations to Make in Google Analytics appeared first on.

Website 111
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Core Roles of a Content Marketing Team

Content Marketing Institute

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

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9 Free Email Marketing Tools for Savvy Marketers (2023)

Smart Blogger

Are you tired of draining your budget on costly email marketing tools? News flash: You can run successful marketing campaigns without shedding big bucks. Let us guide you to digital marketing nirvana without spending a dime. Here is a curated list, in alphabetical order, of nine free and effective email marketing platforms. We’re not playing favorites with the best email marketing software — each of these digital marketing rockets is a game-changer in its own right.

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What Part of Speech Is “By”?

Grammarly

It’s great to know how to use different parts of speech in English: Nouns name people, places, things, and ideas; adjectives describe nouns; and adverbs modify adjectives and verbs. Understanding these functions will ensure that your sentences are grammatically sound. But sometimes, a word can be different parts of speech. By is one of these flexible words.

Agency 94
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How to Write a Blog Post: 22 Actionable Tips

Quick Sprout

How hard could it be to write a blog post? If a teenager can do it, you can too, right? … How to Write a Blog Post: 22 Actionable Tips Read More » The post How to Write a Blog Post: 22 Actionable Tips appeared first on.

Blog Post 108
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Rank Nationally With SEO

BKA Content

How To Rank Nationally With SEO Whenever a customer searches for something relevant to a business, search engines display both local and national results. Though it makes sense for some types of businesses to focus more on one than the other, most businesses can benefit from optimizing both types of results. Maximize your efforts by learning how to rank nationally with SEO.

SEO 85
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What To Know About ChatGPT Enterprise

Content Marketing Institute

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.

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What Is Harvard Referencing Style? Formatting, Tips, and Examples

Grammarly

Harvard-style referencing may seem intimidating—after all, Harvard (the university) is not known for being easy. But the truth is, the Harvard citation format is fairly straightforward. Once you get the hang of it, using it will become second nature. In this article, we teach you the ins and outs of Harvard-style referencing so that you can make it a part of your academic writing.

Text 93
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10 Lessons Seth Godin Can Teach You About Blogging

Quick Sprout

Ever since we started in business, we’ve loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, … 10 Lessons Seth Godin Can Teach You About Blogging Read More » The post 10 Lessons Seth Godin Can Teach You About Blogging appeared first on.

Blog 104
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Leveraging Local SEO for Orthodontists

BKA Content

Leveraging Local SEO for Orthodontists Orthodontics is a competitive field. Getting noticed by potential patients is one of the biggest challenges orthodontists face. With more than 60% of internet users searching for medical information online, the internet is increasingly where patients go to find medical providers. Local SEO (search engine optimization) for orthodontists helps practices get found online.

SEO 77
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New Yorkers - Don’t forget to renew your health insurance plans for 2024!

Freelance Union

Due to a COVID-19 provision, Medicaid, Essential Plan, and Child Health Plus health insurance plans have been automatically renewed since 2020. Now, these automatic renewals have ended, and New York State is resuming eligibility reviews for these public health insurance plans. This means that you will have to tell your insurance provider that you wish to re-enroll in your health coverage plan if you want to be insured for 2024.

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8 Best Traffic Analysis Tools

Ahrefs

Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.

Website 93
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How To Get Testimonials and Use Them the Right Way

Quick Sprout

Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance … How To Get Testimonials and Use Them the Right Way Read More » The post How To Get Testimonials and Use Them the Right Way appeared first on.

Marketing 103
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.