Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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10 tips on writing persuasively and how persuasive copywriting benefits your business

Credible Content

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. Dr. Roberts Cialdini has written a complete book on the topic of persuasion: Influence: The Psychology of Persuasion. The book lists multiple principles you can use to influence and persuade people through copywriting. The main highlights of these principles are The principle of reciprocation: If you do someone a favor, people tend to feel obligated to return the favor.

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Service Business 101: Impress and Score Your Next Client

CopyBlogger

I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz

AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

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Forget the Resume – Use Content Marketing To Land a Job

Content Marketing Institute

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Streamline And Improve Your Blog’s Customer Support

Blogging Wizard

Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main.

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10 Best Creative Writing Courses in India

Write Freelance

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online. For a while, I even considered getting an MA in creative writing in India.

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Health Writer in Texas — February is Health Month

Melanie Saxton

As a health writer, I found it very moving to write this piece titled “February is Health Month: Building a Circle of Red in Montgomery County” for City Lifestyle magazine. We aren’t alone in our heart health journey. The American Heart Association has programs locally and nationally that impact lives and helps prolong our longevity.

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Why Blog? 19 Benefits Of Blogging For Business

Blogging Wizard

Searching for the benefits of blogging? You’re in the right place. Many years ago, blogging was seen as an online journal or diary where you could jot down your thoughts.

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Encore Empire Podcast: Search Engine Optimization Process

Agency Content Writer

SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. Anne McAuley Lopez shares her three-step process for optimizing your website to rank higher in search results and attract the right target market for your offers. Anne is an SEO content copywriter and content strategist and the founder of Agency Content Writer.

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How To Scale Your Content Marketing Strategy To Improve Efficiency

Content Marketing Institute

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

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How To Make Money On YouTube In 2023: 12 Proven Tactics

Blogging Wizard

Wondering how to make money on YouTube? YouTube ads and revenue generated from YouTube Premium subscribers are among the most popular ways to generate revenue on the platform, but there.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Literary Editor and Writer — What’s on the Bookshelf?

Melanie Saxton

As a literary editor and writer, I love working in the world of words. I was honored to be assigned the special story below which features local bookstores and owners. It’s another example of how my career in book editing and ghostwriting blends with journalism. Article by Melanie Saxton Photography by Presley Daniel Originally published in The Woodlands City Lifestyle Elin Hilderbrand, a New York Times bestselling author, was a featured speaker at The John Cooper School’s 18th Annual Sign

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Promoting Your Book as an Introvert in the Age of TikTok

Jane Friedman

Photo by Nick Fewings on Unsplash Today’s post is by author Julie Vick ( @vickjulie ). One question I was asked a few times around my book launch was, “How is it to promote a book about introversion when you are an introvert?” The short answer I usually gave: I’ve figured out ways to make it work. When I wrote my humorous advice book for introverted parents Babies Don’t Make Small Talk (So Why Should I?

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Content Marketing Institute

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.

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Do’s and Don’ts of Blogging: 8 Critical Ideas to Grasp

Blogging From Paradise

How many do’s and don’ts of blogging lists have you read? Do you feel dizzy after digesting the confusing array of conflicting advice?

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Compare The Best Collection Agency Services

Quick Sprout

Want to jump straight to the answer? The best collection agency service for most people is Qade or Rocket Receivables. Businesses should be focused on serving their clients, not tracking them down for missed payments. Collection agency services solve this problem by recovering your money and strengthening your cash flow. Read on to learn more about the best collection agency services and what they offer.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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59 Blogging Statistics for 2023

Ahrefs

We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know.

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FREE Blueprint: Make $2,500 as a Writer This Month

AWAI

Make $2,500 as a writer this month by following this free blueprint. It walks you through how to set up your freelance writer’s website, connect with clients, complete the assignments you land, and revise them and get paid. It also shows you how to get access to all the resources you’ll need for just $1.

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15 Freelance Writing Tips for 2023

ContentWriters

With the new year underway, there’s no better time than now to review your career to date as a freelance writer. While doing so, it’s good practice to create a list of tips you can lean on as the year goes by. If you need a push in the right direction, here are 15 freelance writing tips for 2023. You may not implement all of these, but there’s a good chance you’ll find something that works in favor of your career. 1.

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Action Words to Get Your Résumé Noticed

Grammarly

You’re writing your résumé for a competitive job application, and you know you need to make it stand out—but how? Which words should you use in your résumé? If you’re struggling with writing your résumé in a compelling way, this guide is for you. One study by tlnt.com found that applicants are far more likely to get an interview if they begin their résumé sentences with action words.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.

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Living the Writer's Life: Scott Martin

AWAI

Scott Martin has been working as a successful direct-response copywriter for 33 incredible years. But he’s still surprised each winter when he works part time as a ski instructor… There are just so many ways to apply the skills of a marketer to everyday challenges. Read on to learn Scott’s tips for how to find clients on LinkedIn and why it’s important to never be viewed as just a commodity.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.

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Flow: Ensure Sentences Are in Logical Order

Grammarly

Have you ever read a paragraph that felt disjointed or choppy? By choppy, we mean the sentence order was discombobulated; ideas bumped into each other rather than supported each other, and you might have found yourself rereading to see if you missed something. In short, it was a mess, and you likely encountered a paragraph that didn’t flow. A paragraph that doesn’t flow can make a piece of writing difficult to read.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Build Lasting Customer Connections With Sustainability Content [Sponsored]

Content Marketing Institute

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

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FREE Event: Is AI About to Replace Human Writers?

AWAI

Join us Friday, February 3, at noon ET as our panel of experts share their thoughts and insights into AI and how it will impact your career as a writer.

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10 Tips for Hiring a Freelance Blog Writer For Your Small Business Blog

Shorthand Content Marketing

Hiring someone to write your small business blog is a big step. You’ve probably spent a few months or years writing it yourself, and now you got too busy to write. Or maybe you’ve already fallen behind, and your blog is looking out of date. Either way, hiring a freelance blog writer can dramatically help grow the interest and attention to your blog.

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Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO experts dedicate themselves to a sort of “ algorithm watch.” They spend countless hours pouring over search metrics.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha