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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Inherent trust.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Content marketing offers great lead-generation opportunities. tools Click To Tweet.