Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Quick Sprout

AUGUST 24, 2022

Design landing pages that convert. With that you’ll be able to set up landing pages and transaction emails. OptinMonster — Best For Landing Page Lead Generation. Starts at $9 per month Best for lead generation Automated landing page campaigns 14 day money back guarantee.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Content Hacker

AUGUST 18, 2023

One of the ways to help you ensure your lead nurturing efforts result in sales — and to NOT spend additional marketing dollars — is to unravel conversion barriers. These prevent your leads from taking the desired action on your blog posts or landing pages. I think there’s room to improve here, right?

Sales 98

Sales Landing Page Marketing Copy 98

The Hoth

JANUARY 31, 2023

Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. There’s a significant reason why the salesmen of the famous movie/play Glengarry Glen Ross place so much stock on obtaining high-quality leads.

SEO 98

SEO Healthcare Agency Lead Generation 98

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Educational content like blogs , podcasts, and videos for TOFU leads is the way to go. In fact, a quarter of all webinars are put on by SaaS companies – according to GoToWebinar.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

JUNE 15, 2021

Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly. Provide value: Without fail, your landing page should offer some carrot to your audience.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

SEPTEMBER 10, 2021

From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. From creating a landing page to teaching an online course to managing your affiliates, Systeme provides an array of tools. Who Should Use Saleswhale? Who Should Use Bant.io?

Marketing 139

Marketing Lead Generation Retail Utilities 139

Smart Blogger

FEBRUARY 16, 2023

Lead Generation Statistics How can you cultivate new customers this year? 66% of markets generate leads from social media after spending only six hours per week on social media marketing. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

ProBlogger

MARCH 21, 2016

From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode , including a special offer for ProBlogger readers. Landing Pages for Bloggers. What the benefits of LeadPages are over plain WordPress pages.

Landing Page 30

Landing Page Blogger Education Lead Generation 30

Backlinko

FEBRUARY 20, 2024

Elite affiliate (more than 200 signups/month): Receive a custom commission, detailed performance reports, check-ins with a dedicated affiliate manager, and co-branded landing pages. This site allows users to increase their customer base through the creation of landing pages, forms, and email drip campaigns. Impressive.

Content Creator 90

Content Creator Landing Page Digital Marketing Agency 90

The Hoth

NOVEMBER 30, 2022

Webinars . Landing pages featuring free webinars or live demos of your product . As an example, if you offer home renovation services, a landing page covering basement renovations is a great idea. That means providing user pricing guides, case studies from satisfied customers, webinars , and white papers.

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content writing takes many forms: a blog post, infographics, webinars , social media posts , and more. Here is an example of a landing page from Morning Brew. The decision is simple.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Convert Your Landing Pages. Your website is your lead conversion magnet when it comes to converting social media into sales in business. If your landing pages are not ready for the leads to come in, it’s considered a lost lead!

Social Media 52

Social Media Sales Media Landing Page 52

The Hoth

AUGUST 1, 2023

Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel. Next, you need to convert these visitors into leads through newsletter sign-ups, CTAs (calls-to-action), and highly optimized landing pages. Read more CTAs.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Moz

NOVEMBER 16, 2020

Mint promoted a webinar and video series on how to close the racial wage gap.) To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Lead generation. Brand Awareness.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Smart Blogger

JULY 31, 2023

It helps with email marketing, lead generation, and nurturing, all aligned with your CRM data. GetResponse GetResponse offers a robust tool offering a range of features from email marketing to landing page creation, webinar hosting, and automation.

Marketing 66

Marketing Social Media Digital Marketing Landing Page 66

ProBlogger

MARCH 1, 2017

Instead of blogging simply to have some fun or blow off steam, blogging is what people and businesses do to generate revenue – both directly and indirectly. To use a business term, blogging has become a key source for lead generation. That begs the question, are you maximizing your blog’s lead collection efforts?

Lead Generation 53

Lead Generation Blog Blogging Landing Page 53

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Moz

JANUARY 22, 2019

However, these customers may be getting to you through a different way such as landing pages. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Contently

MAY 9, 2024

Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into lead-generating content. Promote the white paper to your network.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Neil Patel

SEPTEMBER 22, 2021

It was delivered to everyone who landed on a specific web page URL, rather than retargeting all site visitors. I visited their webinar-training landing page and was immediately retargeted after not converting. For the next step, be sure to select “People who visited specific web pages.”.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. But if you don’t, which is more likely your case, use a 2-step checkout page.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks.

Content Marketing 110

Content Marketing Marketing Lead Generation Content 110

Neil Patel

DECEMBER 6, 2020

Keep a clean list : Identify and remote inactive subscribers and spam traps that reduce deliverability Generate leads : Create new contacts with pop-ups, landing pages, and other multi-channel tools that start an ongoing conversation. This includes a blog, where you can leverage your email content as posts for SEO.

Marketing 145

Marketing Landing Page Management Engagement 145

Moz

APRIL 3, 2019

Google, Bing, and Yahoo all have their own forms of a quality score that takes into account a number of factors, including your expected CTR, landing page quality and relevance to your ad, and ad text relevance. That’s not an issue from an SEO perspective as long as you no-index your landing pages. Goal: Lead generation.

Brand 68

Brand Government Finance Brand Awareness 68

Neil Patel

APRIL 8, 2021

Single image and video ads are perfect if you want to focus on a singular offer (for example, a flagship course) and increase brand awareness, lead generation, and traffic to your site. Website URL: Where you want to send traffic i.e., your landing page. Add Media to Facebook Creative Hub. Cost Per Action. Conclusion.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Inherent trust.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. Content marketing offers great lead-generation opportunities. Alter (paid version) is a new solution for small businesses allowing you to easily create and integrate personalized user experience sitewide (including your home page, landing pages, content pages and more).@AlterSoftware

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

ProBlogger

SEPTEMBER 7, 2014

Here are a few ways you can optimize your content for a real-world conversion (something that helps your business in a concrete, measurable way): Include links to your email-gated content on the sidebar and bottom of your blog articles, podcasts, webinars and Slideshares. as they go to leave the page. Don’t link to competitors.

Content 49

Content Landing Page Entertainment Government 49

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Leads Generated. Lead Value. The value has to be there.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Neil Patel

JANUARY 21, 2021

On the Ubersuggest homepage, instead of inputting a seed keyword, simply type your competitor’s URL into the landing page box and click search. Then scroll down the page until you see “SEO Keywords.” One of the authority blogs you might spy on is survivallife.com. Abolish Duplicate Content.

Keywords 145

Keywords Text SEO Social Media 145

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Landing pages. Sales presentations.

Sales 65

Sales Landing Page Lead Generation Social Media 65