article thumbnail

The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. The bio link is also important. Click To Tweet.

article thumbnail

The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Qualified applicants will also have the following skills: Interpersonal skills Problem-solving Creativity Multitasking Team-building Critical thinking Comfort with various social media platforms and their management tools Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. The results came quickly. Still, we were restless.

Brand 91
article thumbnail

37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. It’s free for writers to join, and you can use it as an online resume and sales page.

Freelance 126
article thumbnail

Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

article thumbnail

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. Unbounce , which has his landing page. Landing pages take a while.

article thumbnail

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Explore the company’s sales funnel. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.