Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. For more complex projects, we work on outreach in advance by involving people who could help promote it in the creation process. LouisSlices @content101?

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

OCTOBER 24, 2018

Google’s Speakable is one of the first (still experimental) projects enabling content marketers to deliver their content to their potential customers through voice without them ? The project was announced this summer and it aims to have Google Assistant and Google Home devices speak the news when users ask for it. Click To Tweet.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. The solution?

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 30, 2019

Content marketing offers great lead-generation opportunities. In-team collaboration makes content asset planning easier because: A new checklist – based on the same template – is set up for each project (e.g., Once everything gets checked off, the project is considered complete.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Content Marketing Institute

AUGUST 6, 2018

Once we’re able to pique their interest, then we ask them for a quick meeting … For lead generation, it’s phenomenal.”. Simple touches like including common contacts, their job title, and past projects they’ve shared dramatically increase your chances of getting a response. John Rampton, CEO and co-founder, Due . “I

Social Media 111

Social Media Media Marketing Storytelling 111