Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber.

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Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Instagram presents a huge problem for brands.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Yet there’s an abundance of automation software to choose from, including BuzzBuilder Pro and Mailchimp.

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Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet.

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Editorial Team Content Editorial Communication 90

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. The solution?

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

SEPTEMBER 17, 2018

OptinMonster does this by helping you build high-converting lead-generation forms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. This is, for me, key to promoting my content by ensuring that I’m getting it in front of people who care about my content.

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Promotion Content Social Media Editorial Team 110

Content Marketing Institute

JANUARY 30, 2019

Content marketing offers great lead-generation opportunities. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers. How can you catch or keep their attention?

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Editorial Editorial Team Collaboration Social Media 92