Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. That’s why we rely heavily on keyword research before we write content to generate traffic long after the initial promotion ends.). Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. I produce a lot of content.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Promote to specific influencers. Start with the first possible touchpoint.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Content marketing offers great lead-generation opportunities.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92