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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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A Primer to Boost Your Content’s Readability

Content Marketing Institute

Yet, though the average American reads at an eighth-grade level, consumer-focused medical content frequently is too complex for the average reader, as shown in a comparative analysis of patient education materials from 16 medical specialties. Especially when panic, stress, and a crying toddler is added to the mix.

Medical 94
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How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. In the world of backlinks, measure website authority with metrics like URL rating (UR).

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

writing (freelance copywriter, staff writer, short stories, article writer, non-fiction writer, creative writer, grant writer, medical writer, healthcare report writer, real estate writer, personal finance writer, creative content writer, script writer for podcasts, etc.), Let’s start with my favorite one: 1. Smart Blogger Jobs Board.

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Content Marketing Institute

Many B2B software providers do this, such as in this example from Kareo , when its all-in-one medical software product was ranked highest in customer satisfaction based on user reviews submitted through G2 Crowd (my employer). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? What are their characteristics? What companies do they come from?