Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

Publisher 100

Publisher Publishing Publishing Editorial 100

Content Marketing Institute

MARCH 1, 2018

Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. Our writing was solid, well curated, and helpful, but it wasn't definitive. Still, we were restless.

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Recruitment 97

Recruitment Marketing Editorial Team Editorial 97

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Is it the low search volume – 110 searches a month?

Pharmaceutical 81

Pharmaceutical SEO Editorial Team Editorial 81

Content Powered

JULY 22, 2022

Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet. As someone who writes for Forbes, I can tell you how I did it, how others do it, and what guest posting opportunities you might have to try yourself. Six Ways to Write for Forbes.

Publisher 52

Publisher Publishing Publishing Post 52

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. There are plenty of authors who have ghostwriters write their books. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Once you have the procedure recorded, have another person write it up.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JULY 24, 2018

Dedicated writers and content analysts not only create more content for your organization, but they can also create better content because they can take the time to really understand the industry/market/customer and write to their pain points. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 107

Content Marketing Marketing Content Content Creation 107

Content Marketing Institute

JANUARY 18, 2018

I discovered iQ while writing this post. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. They don’t outsource their front-page news and editorial content. Circulation.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

APRIL 26, 2018

What to try: Invest in other teams’ success. For both Capital Ideas and Redshift, some of the best friends come from the sales team. In fact, the Capital Group’s sales force was once its content distribution strategy. Capital Group’s sales force was part of its distribution strategy. They delivered the #content.

Brand 102

Brand Contractor Editorial Content 102

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% The best part of writing these articles is that they write themselves more often than not. It should be doing something worth writing about.

Content Creator 105

Content Creator Audience Script Content 105

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.

Content Marketing 93

Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

APRIL 2, 2018

In other words, you should be happy with even occasional sales that can more than pay for your SEO investment. Write some content on the longer side – maybe 1,000 words. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And the best part? What’s been your experience?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. As Vishal says: Find an automation program that matches with your sales platform.

Pharmaceutical 98

Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Don’t worry that you can’t read the writing.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JANUARY 29, 2018

With a small editorial team also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher. They ask employees to share their predictions and tips that the editorial team gathers and synthesizes into a listicle or infographic. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

Offer to let them post your infographic and write a short accompanying guest post for them to publish. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. How to use white papers to build links.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

AUGUST 6, 2018

From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. LinkedIn Sales Navigator. We’ve started using the LinkedIn Sales Navigator to reach out to decision-makers at companies that could be ideal clients. Focus on the craft of writing and work constantly.

Social Media 111

Social Media Media Marketing Storytelling 111