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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

Inventory your content. Review the content in your archives. HANDPICKED RELATED CONTENT: 8 Ways to Take a Fresh Approach to Content Formats. When audiences get overwhelmed by content bombarding them (as we all often do), even content from their favorite creators can slip through the cracks. Repackaging.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.

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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Content Marketing Institute

The idea is to create one piece of long-form content for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. Your hub content should incorporate multiple elements worthy of further exploration in the form of spoke content.