Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.@GasStationTV Play an entertaining video. AnnGynn Click To Tweet.

Audience 101

Audience Landing Page Entertainment Content 101

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 76

Content Marketing Editorial Healthcare Entertainment 76

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

JUNE 7, 2021

These are common user experience errors and they cause people to bounce from your page without engaging with the content. Blogs can offer value to the reader for different reasons: They address pain points, answer a question, entertain, or some combination of the three. Is it that it loads slowly? Use the AIDA Model.

Banking 145

Banking Blog Blogging Keywords 145

Bramework

OCTOBER 26, 2023

7 Effective Content Curation Strategies Curated content is all about gathering, organizing, and sharing valuable content like being a curator at a museum — selecting the best pieces and presenting them to your audience in a way that gets them excited and engaged. Engage with Your Audience: Be proactive in engaging with your audience.

Blogger 52

Blogger Content Social Media Utilities 52

Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. Beyond just improving vocabulary or grammar, blogging guides us toward meaningful communication that engages readers and drives action. Understanding Blogging Blogging is a fusion of creativity, passion, and purpose.

Blog 52

Blog Blogging Social Media Keywords 52

Shorthand Content Marketing

MAY 8, 2022

They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. Content Marketing Must Create Engagement. They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Express Writers

JANUARY 6, 2023

Today, we'll be chatting all about creating shareable #SocialMedia content so you can fill your editorial calendar with amazing post ideas. ?️. A2: Use your existing analytics to determine which content topics generate the most engagement from your audience. Welcome to the very first #ContentWritingChat of 2023! ?. Belton, MBA ?

Social Media 65

Social Media Media Content Editorial 65

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). It’s easy to trip on Twitch, where users are suspicious of advertisers and willing to savage those who put promotion before entertainment. How will you ensure that viewers take that action?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

OCTOBER 15, 2018

Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. Informs, entertains, or educates (preferably all three). Inform, educate, or entertain your audience. Find your customers taking their business elsewhere. Lose revenue.

Medical 96

Medical Proofreader Government Editorial Team 96

BKA Content

MAY 18, 2023

Link building and increasing your organic reach remains important; however, content strategy for ecommerce is also about building authority, increasing the awareness of your brand and engaging with your customers. Plus, customers shop more with their emotions now than they used to, making customer engagement that much more important.

Content 52

Content Social Media Editorial Utilities 52

The Hoth

FEBRUARY 20, 2024

Websites can establish topical authority by creating engaging content that aligns with Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) Quality Rater Guidelines. Once you’ve figured out the logistics, develop an editorial calendar that plans out several months’ worth of content.

SEO 59

SEO Medical Digital Marketing Keywords 59

Content Marketing Institute

DECEMBER 4, 2018

Barnum truly had the greatest show on earth, his clickbait advertising did get people to come see his show, and what they saw was entertaining.”. Barnum still entertained his audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. aselepak Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

ContentWriters

JULY 19, 2023

Creating an editorial calendar and setting deadlines with your team are two efficient ways to ensure no hiccups in content scalability. Producing valuable, entertaining, and informative content on a regular basis gives your consumers a reason to return to your brand again and again.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Kristi Hines

JULY 14, 2021

Whether you’re a blogger, editorial site or social influencer, our range of products and reporting work in tandem to capture revenue while delivering powerful insights about your content. Pluralsight – Engage your followers with Pluralsight’s Affiliate Program. Business Software & Services Affiliate Programs.

Blogger 130

Blogger Content Creator Promotion Insurance 130

Content Marketing Institute

JANUARY 15, 2018

Holly Wolf, director of customer engagement, SOLO Laboratories Inc. Credibility means quoting nonpartisan subject matter experts, using data from trusted, objective, neutral sources, and not editorializing. It doesn’t entertain. It is not visually engaging. Stating the obvious. The world is round. A volcano is hot.

Content 111

Content Content Creator Content Marketing Social Media 111

ProBlogger

SEPTEMBER 13, 2015

He wrote over 50 books – selling millions of copies – as well as penning hundreds of editorials for The Age and The Mercury newspapers. I do this when I’m finished writing my post, so it’s part of my editorial workflow rather than a pesky ‘extra step’. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Blogger 51

Blogger Writing IT Editorial 51

Intergrowth

MARCH 5, 2023

Facebook posts, for example, tend to see the most engagement if they’re under 80 characters. Your blog can help you increase your organic search value, attract new customers, and keep your current ones engaged. Plus, it gives your customers and prospects a way to engage with your brand directly, which improves the customer experience.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

AUGUST 8, 2019

It can help you decide how you should be engaging with people in terms of social media. These types of content are all about not just teaching your readers or not just informing them but actually engaging with them in someway. Plan Your Editorial Calendar. Promoting your self, engaging with your reader. Content creation.

IT 31

IT Blog Blogging Social Media 31

ProBlogger

SEPTEMBER 26, 2010

If you want your blog to grow, get passed around, and inspire an engaged community, you’ll need to write content that makes everyone happy. To raise above the clutter, you need to combine entertaining and interesting viewpoints with your topic. Keep an editorial calendar that continually delivers on-point content.

Editorial 41

Editorial Entertainment Blogger Projects 41

ProBlogger

MAY 7, 2018

Take ownership of building engagement with your readers. And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. Focus less on the number of eyeballs, and more on engaging the hearts of the right readers. Teach and engage readers through challenges using various mediums.

Blog 47

Blog Blogging Collaboration Social Media 47

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. It’s essential to understand their consumption preferences, engagement habits, and pain points – as well as how those needs may change over time – if you expect your content to deliver the kind of value that will help you forge deeper, longer-lasting customer relationships.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

FEBRUARY 5, 2018

Not that you wanna just copy what everyone else is doing, maybe you actually spot some gaps in what they’re not doing, some opportunities that you could do, but they also would give you some hints to where is the most logical place for you to be engaging in terms of social media. Promoting your self, engaging with your reader.

IT 50

IT Blog Blogging Social Media 50

Contently

MARCH 18, 2024

Complete with vivid photography, an engaging write-up, and a nifty retirement calculator, the report has outperformed the average BlackRock post by sixfold in engagement metrics. Demystifying the data: Balancing hard facts and real-life stories can make complex financial concepts more tangible and engaging.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. If you’re a small business owner, one of the ways to acquire and retain customers is by engaging them with great content. I discovered that for every headline that contains ‘you,’ the engagement is very high.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Marketing Institute

FEBRUARY 16, 2018

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Put them through the more entertaining elements of your staff training. You’ve decided to hire a journalist for your content marketing team – congratulations! Those are some darned useful qualities.

Content Marketing 106

Content Marketing Marketing Government Content 106

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

NOVEMBER 26, 2018

HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals. Finally, think about how your research will dovetail with the other themes on your editorial calendar. Rather than a single shot, well-executed research is part of a portfolio of data-driven, credible, and entertaining content.

Content 92

Content Editorial Freelance Projects 92

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JUNE 6, 2018

That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. See what has worked for generations in the past.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Add captions, emojis, motion, or interactive features to images and illustrations to make them more engaging, entertaining, and shareable on social media. Conclusion.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

Content Marketing Institute

NOVEMBER 21, 2017

In addition to matching the blog’s style, write from a reporter’s perspective (not a marketer’s) – provide factual content to inform, educate, or entertain the audience. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Engage with your readers. johnhall Click To Tweet.

Management 109

Management Blog Blogging Editorial 109

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JANUARY 16, 2018

Not only do these messaging tools enable companies to engage in helpful, human-like conversations, they can respond to all manner of customer queries around the clock, around the world, and even when customers are on the go (through familiar social platforms like Facebook Messenger, SMS, or Kik). Chat up your customers.

Brand 105

Brand Content Storytelling Editorial Team 105

ProBlogger

DECEMBER 19, 2016

Mike: The challenge with that is that you not only are creating content on the fly, but you’re also engaging and interacting with people live on the fly. You better be like seriously entertaining. You tried it, right? Haven’t you? Darren: Yeah. It requires a special character to be able to do that.

Social Media 30

Social Media Blog Blogging Media 30

ProBlogger

DECEMBER 19, 2016

Mike: The challenge with that is that you not only are creating content on the fly, but you’re also engaging and interacting with people live on the fly. You better be like seriously entertaining. You tried it, right? Haven’t you? Darren: Yeah. It requires a special character to be able to do that.

Social Media 21

Social Media Blog Blogging Media 21