article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

article thumbnail

B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. Landing pages.

article thumbnail

How To Generate Leads With an Ebook Ghostwriter

BKA Content

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Landing Page Essentials. ” Add client testimonials to your ebook landing page.

article thumbnail

Unlock Your Content Empire with White Label Ebooks: A Game-Changing Solution for Any Business, Any Industry

Express Writers

If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority. Ebooks are the epitome of long-form content that help establish your brand’s credibility and authority in a single piece of content.

article thumbnail

Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

Product Content Strategist Job Guide: Table of Contents What Is a Product Content Strategist? Major Responsibilities of a Product Content Strategist How to Become an In-Demand Product Content Strategist What Education and Training Does a Product Content Strategist Need? Content at Scale.