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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

Product Content Strategist Job Guide: Table of Contents What Is a Product Content Strategist? Major Responsibilities of a Product Content Strategist How to Become an In-Demand Product Content Strategist What Education and Training Does a Product Content Strategist Need? Content at Scale.

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. Landing pages.

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-form content writing has a conversational and accessible writing style.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

After all, your brand narrative is an integral part of storytelling in content marketing. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead. Is your brand’s messaging and positioning woven into all communication?

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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

link] landing page for all their blog content What Makes the Shopify Blog Great? The first thing that stands out is its variety of content. Excellent storytelling, and bold, no-nonsense blog posts. link] writes about controversial topics and utilizes short, unique content rather than long form content.