The Creative Penn

APRIL 17, 2023

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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ContentWriters

NOVEMBER 2, 2022

Content marketing is also an excellent way to drive bottom-line sales—if used strategically. Whether you are a content marketing veteran or not, we will share with you how content marketing can drive sales and how you can use it to turn your business into a lucrative, well-oiled machine. How Content Marketing Drives Sales.

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The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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The Creative Penn

NOVEMBER 9, 2022

What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula. He’s also the co-founder of Self-Publishing Formula, Fuse Books, Hello Books, and the co-host of The Self-Publishing Show. Show Notes.

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Kristi Hines

MARCH 17, 2024

Affiliate Networks & Marketplaces Affiliate networks and marketplaces let publishers search for affiliate programs from vendors that range from small businesses to Fortune 500 companies. Keep up with the latest updates from companies you promote – you could spin them into affiliate sales!

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Publishing Trends

MAY 23, 2024

Followin g an introduction by NYU host and Associate Dean of NYU SPS Center for Publishing and Applied Liberal Arts, Andrea Chambers , and AALA’s Jennifer Weltz , the kickoff panel featured S&S ’s Jon Karp, Scholastic ’s Peter Warwick , Abrams ’ Mary McAveney and Baker & Taylor ’s Aman Kochar.

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The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Neil Patel

DECEMBER 13, 2021

Video Ads: These can be published as sponsored content, or through your campaign manager on LinkedIn. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Step #3: Create and Publish Your LinkedIn Ads. Using LinkedIn Ads to Generate Sales Frequently Asked Questions.

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Bramework

AUGUST 10, 2022

If you are trying to convert social media to sales, you may be struggling to come up with the right numbers. 9 Steps to Converting Your Social Media to Sales. I’m going to tackle how to convert social media into sales for your blog business. Publish Your Passion. Educate your Audience. Here we go!

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ContentWriters

FEBRUARY 1, 2023

For Part 1 of this blog series, visit: [link] From videos to blog posts, whitepapers, educational material, and everything in between, people are consuming online content at higher rates than ever before. In this post, we’ll go over how SEO content can help your eCommerce business drive sales.

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Grammarly

FEBRUARY 15, 2024

For Grammarly Premium, Teams, and Grammarly for Education users, Grammarly also offers Asana, Jira, monday.com, Wrike, Smartsheet, Google Drive, Confluence, Microsoft 365, Calendly, and HubSpot integrations. Grammarly for Education admins have full control over which app actions are enabled for their team.

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Kristi Hines

AUGUST 2, 2023

Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. This could be anything from product demonstrations to educational videos.

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Jane Friedman

FEBRUARY 8, 2024

Recently an article was published at Vox titled “Everyone’s a sellout now.” But specifically, for writers and book publishing, it spreads so many myths and misconceptions about the business of authorship that I’ll be undoing the damage for years. (My The agent or publisher has to have genuine enthusiasm for the story or writing itself.

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Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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Publishing Trends

FEBRUARY 6, 2024

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. Previously, she was the VP and general manager of Ingram Publisher Services. Macmillan president, sales & marketing, Jennifer Gonzalez , has been named SVP publisher of Sourebooks children’s books.

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Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December.

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Freelance Magic

NOVEMBER 25, 2022

These are short pieces of content and publishers need lots of them on a regular basis. Education and E-Learning. This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically. An education writer makes $58,000 per year on average.

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Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. Dale Wilstermann joins Dexterity as Executive Sales Director. He was previously CFO at Macmillan.

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Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.

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Publishing Trends

APRIL 6, 2023

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst. Christopher M.

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Melanie Saxton

FEBRUARY 28, 2023

If you are too busy or don’t have the experience needed to write and publish a book, count on me for assistance. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! Check it out!

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Publishing Trends

JANUARY 8, 2024

At Berret-Koehler Publishers , Praveen Madan joins as CEO and publisher. Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. At Blackstone Publishing , Mike Heuer has joined as national sales manager.

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Smart Blogger

MARCH 10, 2023

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. E-books are typically published as PDFs and can be anywhere from 10-20 pages long. Instead, they assist in the sales process.

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Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

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Architecture Agency Finance Editorial 85

ContentWriters

MAY 15, 2024

For example, if you publish a new pillar page, you can share engaging points on social media to increase your content’s visibility and reach. For instance, if you publish a blog post about going to a particular conference, it probably doesn’t benefit you in any way to create a 3,000-word article about it.

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Publishing Trends

OCTOBER 4, 2023

Will Schwitzer has been named CEO at scholarly publishing platform, Silverchair. Greyson Corley , has joined as trade marketing assistant, previously they interred at Macmillan Children’s Publishing Group. Keren Baltzer has been named associate publisher at Zondervan Books. He will start November 13th.

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Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Megan Pagano , director of sales analysis will report to Hanas. Marc Dauphin has joined as recruiter, HR.

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Publishing Trends

AUGUST 24, 2023

PEOPLE At Twelve , Publisher Sean Desmond has left the company and will join HarperCollins as VP, executive editor in September. The news came in a memo from HCCB President and Publisher, Suzanne Murphy. Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year.

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The Creative Penn

JULY 3, 2023

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. I mentioned ‘centaur publishing,' and suggest you check out AI Writing for Authors to find thousands of authors already experimenting with new ways of co-creating with AI.

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Publishing Trends

APRIL 23, 2024

PEOPLE At Hachette Book Group , Diana Venitmiglia has joined Balance as executive editor, reporting to publisher Nana Twumasi. At Simon & Schuster , Jasmine Normil has joined as children’s education & library marketing coordinator. At HarperCollins , Jefferey Chin has joined as sales analyst. At Arcadia Publishing , J.

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Elna Cain

MARCH 19, 2023

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. From digital marketing to health, to career, and education, I was all over the place. When you are done adding your writing samples to your freelance portfolio, hit publish and make sure to add the page to your menu, and there ya go!

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Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

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Neil Patel

MAY 29, 2018

This is especially true for sales. To help you qualify your sales prospects, here are 25 questions you should be asking. The relationship is the most important part of closing a sale. Sales leads should be coming to you from a variety of angles. Every sales prospect has something holding them back.

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Sales Agency Collaboration Lead Generation 101

Kayleigh Moore

MAY 8, 2023

To educate your customers, help them use the product, etc. And this is how sales are made. Humanity publishes an unfathomable amount of content each day—something like 375 billion gigabytes of data per day. Of course this type of content creation still has its place. It’s not going away. But here’s the thing. This is influence.

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The Idea Logical Company

SEPTEMBER 12, 2022

That summary alone should help any other publisher that thinks they have a fully automated marketing system decide whether they’re comparable. That is also an automation-assisted exercise and it results in improved metadata that the publisher is free to use for their own marketing efforts.

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Grammarly

MAY 17, 2023

A CV, on the other hand, is an in-depth look at your entire educational and employment history. A curriculum vitae is a document used to showcase one’s education, work experience, achievements, skills, and other relevant information to potential employers. What is a CV? The word résumé means “summary” in French.

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Publishing Trends

JANUARY 16, 2024

She first joined S&S in 2008 after three years as publisher of Rodale Books. Kaitilin Harri has been named senior director of publishing at William Morrow. Jim Dassise, the western region business manager for Arcadia Publishing has left. Cindy Yen has joined as as online and digital sales coordinator.

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