article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

article thumbnail

How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

The insurance, energy, and telecommunications industries : These sectors have successfully introduced natural language generation to optimize their customer service, send out bills and invoices, and for report creation. Landing pages Individual customer offers. These are just examples. Personalization.