Manufacturing Persuasion Promotion Writing Style 
ContentWriters
MAY 31, 2023
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. For example, you may write B2C copy for a product description and B2B copy for a promotional brochure. How Do You Write B2B Copywriting That Works?
Susan Greene
JANUARY 8, 2013
These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. In terms of writing style, they tend to be heavy on facts and light on fluff. In fact, they can be a way to stand out if your competition is only using the internet.
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